I hope you were not expecting a magic formula in this article because I would hate to disappoint you.
Developing successful client relationships comes down to four very straight forward principles.
- Know the client’s needs and wants
- Demonstrate your value to the client
- Deliver, and even over deliver to them
- Stay in touch
Thus the key to strengthening any relationship is the fourth one, saying in touch. Stay in touch with your clients. What is new with them? What else are they working on? What is going on in their lives.
I cannot count the number of projects I’ve received simply by sending a past client a message to see what is new with them.
Stay in touch.
James Patrick, ACG, ALB