After the recent FMI Event in Arizona I’ve seen a lot of energy and motivation from talents within the health and fitness industry as they are ramping up to develop their brands and market themselves.
A question I’ve received multiple times since the event is; what specifically do I say (or write) when I am contacting magazines?
Being someone that used to work on the publication side I noted some of the things I would look for when I would receive pitch letters. Several of the key facets include (in this order).
- What is unique or different or special about the pitch you are sending?
- Why does this pitch matter to the publication and its readers?
- What specifically are you asking the publication to consider? Do you want them to look at you as a model? Do you want to write for them? Specifically what do you hope to happen with this information you are sending them?
In efforts to expand upon these; I’ve sought out marketing and communications specialist Serena Zelezny Hall to gather her thoughts and input on this topic. Since pitching yourself as a model and pitching yourself as a writer are quite different in nature; her suggestions are worded to help in either case. Here is what she said…
- Study the publications. Pick up a few copies of the magazines you would like to contact. Look at what types of articles or photo spreads they tend to feature. Are you a good fit? Also, look at the masthead to see whom the decision makers are – editors, art directors, photographers. You’ll want to address your emails or letters to them personally.
- Write a letter or email that is short and to-the-point. Like all of us, editors and magazine photographers are busy people. So, avoid long, wordy emails that include your life story. Instead, think about why you would be a good fit for this publication, whether as a model or expert columnist – then highlight those points. What makes you unique? In the end, your email might include a short introduction, the reason why you’re contacting them, and why you think you are perfect for their publication. Don’t forget, that grammar and spelling go a long way. So, make sure to read through your email a few times before you hit send.
- Be sure to include with your email a professional resume, portfolio or comp card, and even a website or a blog. There are lots of people who would love to break into this business. These tools will help you stand out by establishing credibility and demonstrating your professionalism as a fitness model.
Hopefully these tips and recommendations will assist you in your publication pursuits! For more information on Serena Zelezny Hall and her service, please visit her website at www.SerenaZelezny.com