Today, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.



  • Why paid advertisements are no longer as effective.
  • Why earned media will reach a bigger audience.
  • The power of organic earned media.
  • The fastest way to generate more leads in your business.
  • Why you should join us at FITposium 2021 – there will be 32 publishing opportunities!


“When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement.”

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