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In today’s episode, I’m talking about the 3 biggest misconceptions when it comes to getting published or earned media. Make sure you tune in to hear about each misconception in detail, to hear the truth instead, and how to overcome these misconceptions.


The 3 misconceptions about earned media.

  1. Getting published is only for celebrities.
  2. In order to get published, you have to do something really impressive. Once you do that, magazines will come running after you.
  3. Once you get published, everything else just falls into place.

“Out of 500 magazine covers that I’ve done, less than 10%, less than 50, were someone of a celebrity status.”

  • Why earned media is for YOU if you choose to take advantage of it.
  • What’s really important when you are making your pitch.
  • The pillars and importance of the ARC system.

“Earned media is where the work begins.”

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