In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a customer whereas slow lane sales are core offers or high ticket offers to a nurtured audience that we as entrepreneurs have a successful relationship with.

Both can exist in our business, but in this episode of Beyond the Image, host James Patrick discusses how to use fast lane sales without focusing too much on the transaction but to leverage them to build a long-term client relationship.


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