In this episode of Beyond the Image host James Patrick interviews Lauren Valenzuela the founder of Sigfus Designs on the formation of her brand and what drew her to work as a creative entrepreneur.

The interview covers how she set the intentions behind the Sigfus brand, what drives her creativity and how she has grown as a business owner to scale her company exponentially in just over a year.

Check Lauren and Sigfus Designs out at and on Instagram @SigfusDesigns

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit

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