Suppose for a moment that you were seeking to hire someone for the exact same service that you personally provide.

You could be a model seeking to hire a model, a photographer looking to book a photographer, a graphic designer wanting to hire a graphic designer and so on. You get the point.

Now, I want you to take it a step further.

Put all personal bias aside. Knowing you, and how you run your business – would you hire yourself against the competition? If you were the one who was in charge of the hiring process – why would you choose yourself? Or would you even choose yourself?

Are there better service providers out there?

Looking at your business through the lens of those who are in charge of hiring can be quite revealing. (And yes I intended that photography pun!)

Where do you stand to improve to increase your probability of being hired?

I am curious if the habitual no-show model would book themselves knowing the risk that they might not show up. What about the slow photographer who would have to wait for months of excuses before they receive the images they paid for? How about the graphic designer who hired themselves and did not pay attention to their needs as a client?

The point of the exercise is this… if you are unable to hire yourself, who is?

James Patrick
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