The biggest mistake most fitness talents and entrepreneurs make in their career, is they act passively and reactively in their marketing efforts.

What is passive and reactive marketing? Passive marketing is setting up a website and assuming people will find it and content them. They get on stage for a competition to get their pro card and assume sponsorship deals and magazine opportunities will come flooding in. They get on the cover of a magazine and assume that they will then be able to make substantial money because their phone won’t stop ringing with more opportunities. They post on Instagram and assume that is enough to get true fans.

Listen, we have all done it. But true success does not come from passive or reactive marketing. It comes from proactive marketing efforts. It comes from taking risks. It comes from standing up to be seen.

FITposium is your chance to be seen. It is your chance to meet with top editors face-to-face to share your story. It is your chance to learn from more than 30 leading experts in the fitness industry on how to establish, market and profit from your brand in fitness.

What could possibly hold you back at this point? Space is limited so register today at

James Patrick
IG @jpatrickphoto

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