Special Note: Before you read this post, please refer to my earlier posts about how competition can (and should) be a good thing. There is The True Definition of Competition and Why You Should Want to See Your Competition Do Well. The spirit of the article below is not to belittle or undervalue your competitors; but to instead help you focus on ways to look at your own business.
1) Begin with mapping out who your competitors are. What are the strengths and perceived weaknesses of each? Who do they work with?
2) Now, examine how you and your services differ from your competitors. What do you offer that they don’t? What do you do that they don’t? Perhaps it is a specialty you have. Who do you work with that they don’t?
3) Develop your pitches based upon the above points you made. Being unique and different will help you stand out from the crowd. With so many striving to be like one-another; you should seek out ways to differentiate yourself. Be different!