You know you have to use social media to connect with your audience, but the constantly shifting algorithm and the new influx of different channels and methods on how to connect with your audience has left many entrepreneurs feeling overwhelmed, confused and frustrated.

Does this sound familiar? You have done some amazing things in your career, but sadly you never actually recognize your accomplishments because you instead put unattainable and unrealistic conditions upon your perceived success.

News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plans on ever returning to a gym post Covid-19. What does this mean for gym owners and fitness professionals who rely on in-person work? 

Earned media gets four times the engagement that paid advertising does – which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media.

We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to editors, journalists and hosts and are not hearing back.

If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven’t noticed or just don’t ned you right now. The second is that you have unfortunately committed one of the Top 10 Mistakes to avoid when it comes to pitching to the media.

The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a brand is truly about the emotion you bring to the world and the impact you want to leave upon the lives of those you connect with.

Getting featured and interviewed on podcasts is one of the best branding and marketing techniques an entrepreneur can take. But much like pitching to magazines, many are left unsure of what steps to take to get picked up.

What was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would see it and would want to hire us and work with us.