Are you tired of obsessing over how many likes each of your posts gets? Stressing over how the new algorytms are impacting your engagement and when to post and what to say.

What if we just abandoned caring about likes altogether?! Who wants to join me in that? Forget likes!

What is more important than likes?


Leads are greater than likes. Let us all focus on getting leads. Business leads that we can use to grow our brands and our careers. Leave the likes for everyone else. Who is with me?

For those committed to growing their business leads, I look forward to seeing you at FITposium 2018! Register at to learn how to get more leads!

James Patrick
IG @jpatrickphoto

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!