Marketing guru and best-selling author Seth Godin has written extensively about the dangers of thrashing. What is thrashing?
Thrashing is what happens when you set out to do something or get involved in a project and as you near completion you begin to “trash” and make objections, additional milestones, increased challenges and obstacles which put between yourself and your goal.
It is when you are writing an e-book and as you hit 90% completion you think that you cannot hit publish until you complete another 10 more chapters that you just thought of because it would be unfortunate to not include it.
It is when you want to pitch your photos to a magazine editor and hold back because you don’t have all the exact photos that would make your pitch “perfect” in your mind.
So you delay. You extend your deadline. You push the conclusion back. If you try – you can actually do this for your entire life.
This was a mistake I made when I wrote my first e-book Fit Model Guide. I trashed for two years on a project, which only required two months worth of work. I’m happy to say that I was able to push through the trash and release a product I am proud of – albeit much later than necessary.
Late thrashing is also what delayed the launch of FITposium. A mistake I am determined to not allow for our official launch date on October 17th.