One of the best ways to grow your e-mail list is to offer something extra in exchange for people’s name and e-mail address. This is called inbound lead generation and your tool for this will be a lead magnet.
Lead magnets could be in really any form you want – but it comes down to something of value that is essentially an appetizer to a main course you could sell them later on.
Some examples of a lead magnet could include:
- Short E-Book
- Free Guide
- Top 10 list
- Free Video Series
- Short E-Course
- White Papers
- Case Studies
- Tip Sheets
- Video Demos
- Trend Reports
- Free Assessments
- And more
The idea is a free resource where you can develop a pool of potential consumers to ascend through a series of offers. The individuals who take the journey from your social media channels to take action on your offer are saying to you that they are interested in more from you.
Focus on delivering the best value you possibly can. You must always give your best stuff so subscribers do not regret signing up for your offering, albeit free one.
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