The title of this article seems counterintuitive. Why should you be happy about unsubscribes? Why didn’t they like the blog? What did you do wrong?

The reality is, people who unsubscribe are doing you a favor. Once you get a certain number of followers, you have to pay for every e-mail that you are automating being sent out.

If they unsubscribe they are telling you that you no longer need to ever worry about marketing to them again.

Now you can increase your efforts for those who are still engaged and still subscribed.

James Patrick
IG @jpatrickphoto

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!