1. What is your brand and what does it represent? You should be able to clearly articulate what influences the type of work you do, the type of clients you want to have and what people see or feel when they think about you.


  1. What are your target revenue sources? Where will you realistically profit and from who specifically? What is the mix of work you’ll likely be doing this year and what revenue can you project from each source?


  1. What are your marketing strategies? Whether it is social media, traditional, relationship building, direct-client or another mix of action items – what will you be doing this year to not only target, but approach the clientele you want to be working with?


  1. Finally, how will you measure your progress and where you need to re-adjust your efforts?