IDS TECHNOLOGY MARKETING

IDS Technology Marketing

James Patrick Photography collaborated with IDS Technology Marketing in the midst of the re-branding efforts for their company. As they were updating the look and feel of their marketing materials, they decided to conduct a creative photo shoot to use for the redesign of their website as well as for related collateral. James and his team discussed with the client the intended use of the images which was the subjects on the website with moving and rotating backgrounds. Thus the photo shoot was done in a studio on a chroma key backdrop to allow their art department to develop the necessary graphics for the website. This photo shoot included the use of both professional models as well as real people as well as close coordination with the company Art Director. To meet the list of shots in the required time frame, James Patrick Photography approached the project with a four-person team that included a photographer, a make up artist, an on-set stylist and an assistant. Throughout the photo shoot there was a focus on the emphasis of realism and believability in the images despite the fact that they were being shot on a green screen.

“James and his team did an outstanding job through the entire process of planning and executing a custom shoot for our new website. It took a ton of strain off of us knowing that his team had everything handled – from selecting and booking talent to handling post-shoot editing. James was great to work with and the quality of the final pictures speak for themselves.”
– Scott Salkin, CEO & Founder, IDS Technology Marketing