I found a photographer on Instagram with more than 20,000 followers. However – the average number of likes on any one of their posts was somewhere between only 3-and-5 likes. That indicated to me that probably around 99.99% of their followers were fake or illegitimate.

That is what i consider to be an extreme dedication to being nothing.

We see it constantly. Talents who scramble over bad projects, people focused more on their following rather than their work, and the pervasive level of settling that occurs.

I cannot answer as to why so many chose to race to the bottom.

But I can ask you this… with so many people choosing to run down hill, the journey to the top is far less crowded, which direction are you headed?

James Patrick
IG @jpatrickphoto