If your goals are ego-based then you will not have any passion behind them. For example, if you have a goal of growing your Instagram following to 100,000 followers – the only thing that gets satisfied upon accomplishing it is your ego. Getting 100,000 followers does not mean you will actually help anyone, does not mean you will actually sell anything and even accomplish anything. The goal is entirely ego-based.
If, however, you set a goal of having a 40% open rate on your e-mail list, that means you are working to grow the connection you have to your audience and how much your messages resonate with them.
As you set your goals for the new year, take a moment to reflect upon the goals that are set to help the business versus the goals that only serve to satisfy your ego.