Can’t Take It Back

I have a challenge for you today and it is NOT an easy one. What is one thing you could do today that would DRASTICALLY move you, your brand in the right direction… but once you do it, you cannot take it back? Is it a email you should be sending? Is it a tough...
How to Leverage Magazine Features

How to Leverage Magazine Features

A magazine comes out and you were fortunate to land a feature inside the issue or, better yet, you are on the cover! Now the time clock has started. In 30 days that magazine will no longer be on newsstands and will be replaced by another publication featuring someone...

How to Get Published in Magazines

A number of years ago I authored the e-book Fit Model Guide: How to Get Published and since then have sold hundreds of copies to fitness talents wanting to learn what it takes to get featured in magazines. The book included interviews with a variety of top magazine...

Judging a Book By its Cover

Our parents have tried to instill upon us that we are not to judge a book by its cover. Perhaps they meant this literally as we would go through a library or bookstore and want to grab the flashiest looking book. But they also meant it metaphorically by not judging...