Category Archives: Marketing

The Question That Led to $37,000 in Gross Revenue

Imagine that, a question being responsible for $37,000 in revenue. True story and I was the person that the question was asked to.

The question was asked to me after this individual gave me some consulting over the course of an hour. So for an hour this person is giving me their time, but more importantly, they are giving me value. After the conversation came the question.

Here it is, pay close attention to the wording.

“Who could you refer me to that could benefit from my services?”

The question was not “do you know anyone” or a statement such as “it would be great if you knew anyone.”

It was “WHO COULD YOU REFER ME TO.”

The question, worded the way it was, merited that I give a direct answer.

I said actually two names.

The follow up request was “can you send an email to introduce us?” A direct inquiry for me to take a very specific action.

There was nothing vague or passive about the question and subsequent request. It was very intentional with a purpose behind each word.

Those two names, who I referred to this individual, went on to hire them for a total gross revenue of $20,000.

A few weeks later I thought of another person who I referred and they paid a total of $17,000 for the individual’s services.

All because of the direct question “who could you refer me to.”

When you request things, are you asking passively or can you be more direct and intentional? Who could you refer me to?

James Patrick
IG @jpatrickphoto
jamespatrick.com

What We Are NOT Saying…

While on stage I said the thing that is on so many of our minds but we are not saying enough!

I MIGHT FAIL!

This blog… might fail
My podcast… might fail
My latest book… might fail
My mastermind… might fail
My workshops… might fail

I MIGHT FAIL!

We need to say this more. Once we say it, aloud, we acknowledge our fear of failure. Only when we do that can we step into it.

The seasons entrepreneur and the amateur who has never launched feel the exact same fear. They fear failure. The difference is, the entrepreneur acknowledges that fear and steps into it.

James Patrick
IG @jpatrickphoto
jamespatrick.com

How to Know Someone is Serious

Leading up to and at FITposium 2018 I had countless people come up to me with questions on what could be the next steps in their journey.

After listening to their query I would give them both a short and long term strategy for what their next steps should be. Usually the short term action required that they followed up with me to let me know what they had discovered, done, taken action on.

Perhaps it was as simple as listen to this podcast and let me know your top take-aways… or research 3 photographers and get back to me with the name of the person who stood out to you the most.

Now here is where it gets interesting.

Imagine the number of people who dismissed my advice as if it was not serious enough to actually help them. In reality; it was a test. And we are paying attention.

The people who got back to us with their report to let us know what they did and discovered are the ones we know to invest our time and energy into. They are the ones who have proved they are serious.

The others, by dismissing the casual advice, really just indicated that they were not interested in doing the work themselves.

Consider how often you receive small solicited advice. Are you following it?

Those SMALL actions leave BIG impacts.

James Patrick
IG @Jpatrickphoto
JamesPatrick.com

The Workout Plan for Your Brand

I am thrilled to announce the release of my new printed book, FIT BUSINESS GUIDE: The Workout Plan for Your Brand!

A year in the making, this new book is your workout plan to get your brand in shape.

This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry.

Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media.

It is not enough to just have a great idea, you must take action on it in order to succeed. Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.

Get yours today on AMAZON!

Once you get yours, post it on Instagram and tag @jpatrickphoto

James Patrick
IG @jpatrickphoto
jamespatrick.com

Time to Get LOUD!

So many ideas falter and entrepreneurs fail. But they don’t fail because the  ideas were not great enough. They don’t fail because the entrepreneurs were not hard working enough. They fail because they were not LOUD enough and their message never got heard.

That is precisely why I created the GET AMPED MASTERMIND!

This year long mastermind is for entrepreneurs who are tired of being quiet and want to get loud! They want to get loud in their business and their brands.

Sounds amazing right?! But there is bad news. The bad news is that we are now over 50% sold out!

The 2019 mastermind includes:
· Strategy & Branding Review Session with both of us to set your 2019 goals and directions.
· TWO in-person high level mastermind weekend retreats featuring guest speakers, elite training sessions, group activities and special receptions for amplified business and entrepreneurial leaders.
· 1-on-1 Quarterly Check-in Calls with James or Kelly tailored to your brand.
· Monthly group coaching calls for accountability, further education and collaboration.
· Accountability partner to keep members on track.
· Photo shoot with James Patrick Photography.
· FITposium 2019 Full Conference Pass w/ VIP Access.
· Exclusive Session around FITposium 2019 (limited only to GET AMPED Mastermind Members)
· and much more!

With only a few spaces left, you do not want to miss out on your opportunity to level up your brand by being connected to a tribe who think and operate on a higher frequency. It is time to get loud!

Head over to GetAmpedMastermind.com to learn more and schedule your free consultation to see if you would be a good fit for this exclusive group!

Imagine where you will be a year. Imagine where your career, your brand, your passion will be in a year with the right tools, the right resources, the right connections all pushing you to success. I cannot wait to begin this process of helping our tribe GET LOUD!

James Patrick
JamesPatrick.com
IG @Jpatrickphoto

What we shared for the first time on stage…

This past weekend my team and I hosted the biggest event FITposium conference to date. More than 260 attendees from four countries gathered together because they all heard the same calling.

They all heard the calling that they could do more with their career, they could achieve their dreams and they could claim their brand!

With that came an important announcement along with both some good and some bad news.

The important announcement and good news is that Kelly Spartonos and I have launched the GET AMPED MASTERMIND!

This year long mastermind is for entrepreneurs who are tired of being quiet and want to get loud! They want to get loud in their business and their brands.

So why is there bad news? The bad news is that we announced this from stage and 25% of the seats available were claimed with another 25% also under discussion! The means ONLY HALF of the space is remaining for this elite opportunity!

The 2019 mastermind includes:
· Strategy & Branding Review Session with both of us to set your 2019 goals and directions.
· TWO in-person high level mastermind weekend retreats featuring guest speakers, elite training sessions, group activities and special receptions for amplified business and entrepreneurial leaders.
· 1-on-1 Quarterly Check-in Calls with James or Kelly tailored to your brand.
· Monthly group coaching calls for accountability, further education and collaboration.
· Accountability partner to keep members on track.
· Photo shoot with James Patrick Photography.
· FITposium 2019 Full Conference Pass w/ VIP Access.
· Exclusive Session around FITposium 2019 (limited only to GET AMPED Mastermind Members)
· and much more!

With only a few spaces left, you do not want to miss out on your opportunity to level up your brand by being connected to a tribe who think and operate on a higher frequency. It is time to get loud!

Head over to GetAmpedMastermind.com to learn more and schedule your free consultation to see if you would be a good fit for this exclusive group!

Imagine where you will be a year. Imagine where your career, your brand, your passion will be in a year with the right tools, the right resources, the right connections all pushing you to success. I cannot wait to begin this process of helping our tribe GET LOUD!

James Patrick
JamesPatrick.com
IG @Jpatrickphoto

NEW RELEASE!!! Fit Business Guide: The Workout Plan for Your Brand

My new book, FIT BUSINESS GUIDE: The Workout Plan for Your Brand is now out and available on Amazon? (Or you can get a copy at the FITposium 2018 conference).

Over a year in the making, FIT BUSINESS GUIDE, is all about how you can take your idea and turn it into a profitable brand in the health, fitness and wellness industry.

This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry.

Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media.

It is not enough to just have a great idea, you must take action on it in order to succeed!

Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.

Get yours today either at FITposium 2018 or on Amazon!

One Month and Your Life and Career Can Change!

We are just a little over one month away from FITposium 2018!

At FITposium we want to provide you and all the rest of our attendees with the resources, connections and career-changing opportunities for you to level up, accelerate your growth and level up your fitness career!

Here is what you’ll learn at the FITposium 2018 International Conference + Expo:

  • How to get more clients
  • How to make more with your clients
  • How to make passive income
  • How to grow your audience
  • How to develop your content marketing
  • How to grow your e-mail list
  • How to best market your brand
  • How to grow successful relationships
  • How to get published
  • How to succeed in castings
  • What you need to have in your portfolio
  • And so much more!

At FITposium, it is not enough that we just give you the information and inspiration to succeed – we want to give you the connections and opportunities that can change your entire career!

The event on October 5-7 in Phoenix, Arizona will feature top speakers, key influencers, business leaders and opportunities from key magazine editors and commercial clients. Some of our speakers include:

  • Chris & Heidi Powell
  • Angie Lee
  • Callie Bundy
  • Mindy Harley
  • Brandon Carter
  • Billy Polson
  • Sean Gagnon
  • Ashley Drummonds
  • Lindsey Schwartz
  • Karey Northington
  • and many more!

In addition, by attending FITposium you will qualify for a multitude of discounts on photography work, design work, web work and more!

The benefits of FITposium are many, the reasons not to come…? Well, we can’t think of any. We look forward to you succeeding!

Passes FITposium are available exclusively at FITposium.com – get yours soon as we are nearly sold out!

Stay Inspired!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Super Easy Tip To Getting Published

Here is a super easy tip to increasing your chances of getting published.

Go to the magazine’s website and scroll to the bottom of the site to find the like that says “Advertise With Us”

Click that link and go to their advertising page and seek to find their “Media Kit.”

The Media Kit will tell you a lot about the magazine including their demographic and distribution. But it will also tell you what their editorial calendar is for the year.

This is what they plan on publishing every single issue this calendar year. That is invaluable information to tailor your pitches. Suppose their September issue is dedicated to running and you could write an article for that. Or their October issue is dedicated to moms and you are a fit mom.

This shows that you did your research and that you are giving them the content they need when they need it!

If you want to learn more about magazines as well as meet face to face with top editors, then you need to attend FITposium October 5-7 in Scottsdale, Arizona. Register at FITposium.com/why

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Get Happy About Unsubscribers

The title of this article seems counterintuitive. Why should you be happy about unsubscribes? Why didn’t they like the blog? What did you do wrong?

The reality is, people who unsubscribe are doing you a favor. Once you get a certain number of followers, you have to pay for every e-mail that you are automating being sent out.

If they unsubscribe they are telling you that you no longer need to ever worry about marketing to them again.

Now you can increase your efforts for those who are still engaged and still subscribed.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!