Category Archives: Industry News & Trends

The Workout Plan for Your Brand

I am thrilled to announce the release of my new printed book, FIT BUSINESS GUIDE: The Workout Plan for Your Brand!

A year in the making, this new book is your workout plan to get your brand in shape.

This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry.

Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media.

It is not enough to just have a great idea, you must take action on it in order to succeed. Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.

Get yours today on AMAZON!

Once you get yours, post it on Instagram and tag @jpatrickphoto

James Patrick
IG @jpatrickphoto
jamespatrick.com

NEW RELEASE!!! Fit Business Guide: The Workout Plan for Your Brand

My new book, FIT BUSINESS GUIDE: The Workout Plan for Your Brand is now out and available on Amazon? (Or you can get a copy at the FITposium 2018 conference).

Over a year in the making, FIT BUSINESS GUIDE, is all about how you can take your idea and turn it into a profitable brand in the health, fitness and wellness industry.

This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry.

Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media.

It is not enough to just have a great idea, you must take action on it in order to succeed!

Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.

Get yours today either at FITposium 2018 or on Amazon!

Are You In The Top 1% of the Fitness Industry? You Could Be…

There is forecasted to be more than 330,000 personal training jobs by 2026. However the average personal trainer makes just more than $50,000 per year. Less than 10% make more than $80,000 annually. But what if you want to make six figures?

Cracking that six figure mark, making multiple six figures and even breaking into the 7-figure range requires that you be in the Top 1% of the Fitness Industry.

Why are more people not more doing this? Because they are not leveraging the best practices in the industry and making the right connections to level up their brands.

At FITposium we want to provide you and all the rest of our attendees with the resources, connections and career-changing opportunities for you to level up, accelerate your growth and get into the 1%!

Here is what you’ll learn at the FITposium 2018 International Conference + Expo:

  • How to get more clients
  • How to make more with your clients
  • How to make passive income
  • How to grow your audience
  • How to develop your content marketing
  • How to grow your e-mail list
  • How to best market your brand
  • How to grow successful relationships
  • How to get published
  • How to succeed in castings
  • What you need to have in your portfolio
  • And so much more!

At FITposium, it is not enough that we just give you the information and inspiration to succeed – we want to give you the connections and opportunities that can change your entire career!

The event on October 5-7 in Phoenix, Arizona will feature top speakers, key influencers, business leaders and opportunities from key magazine editors and commercial clients.

In addition, by attending FITposium you will qualify for a multitude of discounts on photography work, design work, web work and more!

The benefits of FITposium are many, the reasons not to come…? Well, we can’t think of any. We look forward to you entering into the Top 1%!

Passes FITposium are available exclusively at FITposium.com – get yours soon as we are more than 50% sold out!

Stay Inspired!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

 

FITposium 2018 Tickets Now on Sale!

The FITposium team is going into the fourth year of our annual conference now called the FITposium 2018 International Conference + Expo, which will be happening October 5-7 in Phoenix, AZ.

Conference passed are now available exclusively at www.FITposium.com. Space is extremely limited and we have sold out EVERY SINGLE FITposium conference.

This three-day event will feature:

  • Industry leading speakers
  • Magazine editors
  • Casting calls
  • Portfolio reviews
  • Vendor expo
  • Fashion show
  • Networking mixer
  • And so much more!!!

The mission of FITposium is to provide you with all the information, resources, connections and opportunities to get your fit brand in shape! Launch your career in fitness. Get more clients in your business. Make more money in your trade. Get yourself published in your favorite magazines. Learn all of this and more at FITposium 2018.

We truly expect the 2018 event to sell out faster than our last three conferences! Do not wait to get your fit brand in shape!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

 

11 ADDY® Awards in One Night

The entire James Patrick Photography team is thrilled to announce the winning of 10 ADDY® AWARDS plus the 2018 JUDGE’S CHOICE AWARD this past weekend at the 37th Annual AAFT Advertising Awards. The various awards include photography
work both in color and in black and white for clients as well as several self-
promotional pieces.

On behalf of everyone at James Patrick Photography, I personally want to extend my
sincerest thanks to all the editors, art directors, creative leads and subjects we were
able to work with who made 2017 such a creative year!

The James Patrick Photography team looks forward to the opportunity to connect
with you on your upcoming photography needs to help make images that work!

ADDY® AWARD WINNING WORK
BRONZE ADDY®
Category: Photography, Color
Project: #KillingIt
Client: Max Sports  &  Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer; Amanda Bland, Makeup Artist

 

 

 

BRONZE ADDY®
Category: Photography, Color
Project: Mountaintop Yoga
Client: Max Sports & Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer; Amanda Bland, Makeup Artist

 

 

 

BRONZE ADDY®
Category: Advertising Industry Self Promotion Collateral
Project: JP The Magazine
Client: Self Promotion
Team: James Patrick, Photographer, Designer, Copywriter; Gaby Fleming, Designer;
Amber Blom, Editor; Carly Gieszl, Editor; Kelly Spartonos, Editor

 

 

 

SILVER ADDY®
Category: Photography, Color
Project: US Navy Veteran Gerard Ah-Fook
Client: Max Sports & Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer

 

SILVER ADDY®
Category: Photography, Color
Project: Oakland A’s Daulton Jefferies
Client: Max Sports & Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer; Amber Blom, Assistant

 

 

 

SILVER ADDY®
Category: Photography, Color
Project: Arizona Coyotes’ Shane Doan
Client: Scottsdale Health Magazine
Client Lead: Anthony Cox, Creative Director
Team: James Patrick, Photographer; Brandon Tigrett, Assistant

 

 

 

SILVER ADDY®
Category: Photography, Color
Project: MMA Champion Ryan Bader
Client: Scottsdale Health Magazine
Client Contact: Anthony Cox, Art Director
Team: James Patrick, Photographer

 

 

 

GOLD ADDY®
Category: Photography, Color
Project: Arizona Cardinals’ Tyrann Mathieu
Client: Scottsdale Health Magazine
Client Contact: Anthony Cox, Art Director
Team: James Patrick, Photographer; Amber Blom,
Assistant

 

 

 

 

 

 

 

GOLD ADDY®
Category: Photography Campaign, Black & White
Project: Korean War Veterans
Client: Self Promotion
Team: James Patrick, Photographer; Kelly Spartonos, Assistant

GOLD ADDY® & 2018 JUDGES CHOICE AWARD
Category: Photography, Color
Project: Stalking the Shot
Client: Golf Magazine
Client Contact: Jesse Reiter, Photo Editor
Team: James Patrick, Photographer; Amanda Bland, Makeup Artist; Nicole Matthews, Stylist, Amber Blom, Production Manager

 

Special thanks to everyone who made these projects a success!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Black Friday Sale That’s a Gift to Your Career

From myself and the entire rest of the FITposium Family we wanted to wish you and your loved ones a very fantastic Thanksgiving Holiday. We here have so much to be thankful for. We are thankful for the growth of FITposium, having more than 200 attendees at our 2017 conference. We are thankful for the two-dozen speakers who joined us. We are thankful for the multiple casting partners that booked talents at the event. We are thankful for the sponsors who helped make the event a success.

But most importantly – we are thankful for you all. We are so excited to see each of you achieve your own goals and make your dreams a reality. We feel truly blessed to join with you and help you along in your journey.

Continuing with that energy we wanted to offer you a special sale to be a part of our FITposium 2018 International Conference + Expo happening in Phoenix, Arizona October 5-7! We are doing a special from today until Cyber Monday. Sale prices for our annual three day international conference + expo will never be this low again.

Here is a snapshot of all that you will have access to:

  • Vendor Expo
  • Talent Casting Calls
  • Live Demos
  • Fashion Show
  • Mixer
  • Portfolio Reviews
  • Multi-track Educational Conference
  • Mastermind Workshops
  • And more!

We are offering all of this for one very low price. Do not wait to get your ticket and be a part of FITposium 2018 to get your brand in shape!

Tickets will not open up again until the New Year at an increased price.

We look forward to you joining us October 5-7, 2018!

James Patrick
IG @jpatrickphoto
jamespatrick.com

LAUNCH Your Idea

Prepare for liftoff!

I am thrilled to announce the new pilot project I am doing alongside Kelly Spartonos called LAUNCH!

Do you have an idea burning inside of you but are unsure of what you ACTUALLY NEED to make your business concept a reality? Or perhaps you have internal FEARS blocking you from taking that next step and keeping your dreams grounded.

GET READY TO LAUNCH!

Launch is a 6-week mastermind course that propels your idea into action. No longer will you be able to say that your dream is too difficult to achieve. This series tackles both internal struggles as well as external actions such as branding and marketing strategies that will help move you forward.

Through weekly coaching calls, assignments and group connections – you will see your confidence soar.

Apply to join the LAUNCH program and we will get you to your own launch in 6 weeks.

Apply at www.youinfocusconsulting.com/launch

James Patrick
jamespatrick.com
IG @jpatrickphoto

Take Your Dreams Off Hold

FITposium ConferenceMyself and the entire FITposium team are excited to announce that we have opened up MORE TICKETS for the event. We are no longer sold out. Get yours today at www.FITposium.com before they sell out again!

On October 20-21, 2017 we are bringing together more than 24 key presenters in the health and fitness industry to speak at FITposium 2017 in Phoenix, Arizona.

The two-day conference will educate attendees with everything they need to know to establish a brand, market a brand and profit from a brand in the health and fitness industry. It includes:
– Presentation Seminars
– Interactive Workshops
– Portfolio Reviews
– Networking Mixer
– Magazine & Commercial Client Casting Calls
– and much more!

REGISTER NOW AT www.FITposium.com

Our speaker line up includes:
– Chris & Heidi Powell, Fitness Entrepreneurs
– Kim Dolan Leto, Cover Model & Entrepreneur
– Erin Stern, Cover Model & Entrepreneur
– Callie Bundy, Cover Model & Social Media Expert
– Karen Northington, Cover Model & Entrepreneur
– LaRue Gillespie, Editor, Max Sports & Fitness Magazine
– Gabby Richman, Editor, Scottsdale Health Magazine
– Katelyn Swallow, Editor, Women’s Health & Fitness Magazine
– Mike Arce, CEO, LoudRumor.com
– Tana Nelson, Online Marketing Expert
– Jon Boles, CEO, Modus Apparel
– Faith Hibbs Clark, CSA, Casting Director, Good Faith Casting
– Matt Englehart, Commercial & Print Director, Ford/Robert Black Agency
– Anthony Cox, Creative Director, Scottsdale Health Magazine
– Lindsey Schwartz, Best Selling Author
– Skip Wood, Fitness Talent & Entrepreneur
– Sidney Jarvis, Fitness Entrepreneur
– Felicia Romero, Cover Model & Entrepreneur
– Erin Lutz, Creative Director, STRONG Fitness Magazine
– Kirstyn Brown, Editor in Chief, STRONG Fitness Magazine
– Elisabetta Rogiani, Owner, Rogiani.com
and more special guests to be announced!

REGISTER NOW AT www.FITposium.com

As part of attending FITposium, all attendees of the conference will have the opportunity to audition for a variety of real world projects including, but not limited to:
– Cover and Interior Features with Max Sports & Fitness Magazine
– Interior Features with Women’s Health & Fitness Magazine
– Interior Features with Scottsdale Health Magazine
– Interior Features with Fitness Magazine (SA)
– Interior Feature with STRONG Fitness Magazine
– Interior Feature with D’FYNE Fitness Magazine
– Ad Campaign for Fine Swimwear
– Ad Campaign for Affitnity Apparel
– Ad Campaign for Rogiani Apparel
– Spokesperson for Muscle With A Motor
– Editor in Chief Position with FITposium U

REGISTER NOW AT www.FITposium.com

Here are some of the topics that will be covered at FITposium 2017.
– How to market yourself as a model and actor
– How to blog for profit
– How to create great online content
– How to build a brand friendly social media
– How to start your own business as a fitness entrepreneur
– How to build a successful portfolio
– How to market to magazines and get published
– How to have success outside of competing
– How to start an online business
– How to build a brick and mortar business
– How to develop online lead generating tools
– How to build and scale a successful business
– How to transform your brand to changes in the industry
– How to stand out online
– How to negotiate contracts leveraging social media
and much more!

FITposium has become more than just an annual educational event filled with unparalleled information and opportunities, it has become a community, a tribe, a family of likeminded individuals who connect and reach new levels together.

On behalf of myself and the entire FITposium team – we truly hope you join our family this October. Registration is open now at www.FITposium.com

James Patrick
IG @jpatrickphoto
jamespatrick.com

Should Models Pay to be on Magazine Covers Part 2 of 3

II. THE DIFFERENCE BETWEEN EDITORIAL AND ADVERTISING

It is important to distinguish the difference and variance between editorial content and advertising content.

Editorial content and news content is actual content developed and created to inform, inspire or entertain the reader. Advertising content is content that is paid to produce and feature/run. Essentially it is a message paid for by a third party company.

Last week I picked up a magazine and shifted through the first 102 pages, which included the cover and inside cover. In that review, 40% of the content was news/editorial, 60% was advertising. 5 of the pages were advertorials.

An advertorial is an advertisement designed to look like it is editorial content. The FTC, which protects consumers against misleading information, states that advertorials are permissible provided there is a “disclosure made in simple, unequivocal language” where it says “Advertisement.” You’ve probably seen this in magazine where a page looks like an article, but above it says Advertisement to indicate that this feature was paid for.

In fact, many magazines and now created branded content called “native advertising” which are ad campaigns designed and geared to look like original editorial content that is part of the magazine.

It is simple enough to understand why. Most people are have become really good at ignoring advertisements so native advertising is a way to appear to readers that might not be ignored at first. The goal is to keep readers engaged with the advertisements as it is stylistically matching the rest of the magazine.

There are publications that are actually setting up branded content teams that are still separate from the editorial teams to preserve editorial integrity and ethics.

The balance is a very precarious one, as publishers know full well that readers do not want too much advertising in a magazine, however the magazine is primarily paid for from advertisers. Yet without subscriptions, there won’t be advertisers to support the magazine. Thus the three parties constantly try to find a working balance where the readers get what they want, advertisers get a return on their investment and publishers are able to profit with the magazine.

Overall, most parties can agree that there needs to be transparency. Readers should know what content is paid for and what content is genuine editorial/news content. The reality is that if people feel fooled, they will not give their attention again.

“The more advertising is in a given medium, the less effective each individual advertisement is,” – Al Ries & Laura Ries, The Fall of Advertising & The Rise of PR

Consider for a moment how many advertisements you see in a given day. There are ad banners or pop ups in our e-mails, there are newsletters and spam we receive in our inbox, there are the ads running alongside and in the middle of articles we read online, there are ads in our morning paper, as soon as we turn on the TV, on Pandora as we drive to work, on bumper stickers, on the sides of buildings, on billboards, in magazines in SMS texts, the list goes on.

The overabundance of advertising has left a negative perception on ads and the result, as stated above, is we often end up ignoring most messages we come across. The response is that advertising messages have had to get more creative and original to try to capture our attending. Advertising has become an art form.

We see product placements in TV and in movies, celebrity casual endorsements of products anything that we were not expecting to catch our attention and pause, if only for a moment.

Granted, we are warned not to believe everything you read – but can you deny that people are influenced by the news they watch or the publications they read?

So consider which then has more weight in your mind as it relates to credibility. Or, better stated, which would you believe more – a news/editorial story or an advertisement?

Hardly anyone would pick the advertisement.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Should Models Pay to be on a Magazine Cover Part 1 of 3

I. BACKGROUND & THE DIVIDE

“The media and the public are supposed to be on the same side. The media, when it’s functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. I’ve come to realize that that is not how it is today. Marketers and the media and the bloggers – we’re on the same team, and way to often you are played into watching with rapt attention as we deceive you. And you don’t even know that’s going on because the content you get has been dressed up and fed to you as news.” – Ryan Holliday, Author, Trust Me I’m Lying

My first brush with working with the media was around the age of 12 when I started submitting a stick figure comic strip (thanks to my lack of artistic ability) to my junior high school newspaper.

In high school I was, naturally, an editor of our school paper. There I did everything from write articles, design layouts, assign stories, edit content and even manually lay out the articles on large flats using wax sticks, registration tape and exacto-knives before they were shipped off to be scanned, digitized and printed.

In college it was predicted and assumed, even by myself, that my future would involve working at a daily paper. In the interim I had a bevy of positions at two small newspapers and a startup monthly magazine.

My workflow expanded to include photography, designing more advanced layouts and submitting layouts digitally – no more waxing print outs onto large flats over a lit production table. Eventually I worked my way up to being the lead photo editor of a pair of publications focusing exclusively on the visual branding and images of each.

At every publication I worked at, from the magazines, to the small newspapers to even being a part of special productions for a daily paper (finally achieving my teenage predictions) there always existed this divide.

The massive chasm in each media office I worked at was the separation of the editors, writers, photographers and copy editors from the advertising department. The division was not just the office space itself, as the ad department would always be seated in a different part of the building; but it was also in the social circles.

Those who worked as content creators (all the writers, photographers and editors) despised the other individuals who worked in the advertising department.

The reason behind this was that content creators would want as much space as they could possibly have to run their articles, photos or their designed layouts. The ad department, who worked on commission, wanted to sell as much of the publication as they possibly could creating a never ending battle of page space each and every issue.

I recall numerous times spending hours on a great layout, only to be informed that we lost half a page here and a page there to ads and had to go back to redesign everything and figure out how to condense all the images and cut the articles to make everything fit again with the last minute ad placements.

The fragile ecosystem only worked because of the ying-yang necessity that a publication needed great content to exist and plenty of advertisements to pay the bills.

Yet at the end of the workday, writers would grab dinner and drinks with other writers, editors or photographers and the ad department did whatever the ad department does at the end of their work shift.

It has been a decade since then and I still work heavily with the media as a contributing photographer to two-to-three dozen publications in a given year.

Today, the lines separating the editorial department from the advertising department have been blurred so much so that in many cases they are no longer visible at all.

Not only have I seen advertisers influence the direction editorial content, I’ve even see advertisements being printed as if it was genuine editorial content; something which goes against FTC (Federal Trade Commission) rules. Some publications, without directly saying it, are even offering their covers for sale to interested parties who want to promote themselves, or their product or service.

This recent phenomena evolved as media companies fight to survive changes in the industry, the economy as well as how people consume content today.

James Patrick
IG @jpatrickphoto
jamespatrick.com