Category Archives: Beyond the Image

BTI #049: How to Deal With Bad Clients


We can be honest, bad clients are the worst! But – what if they could be avoided almost entirely? In this episode of the podcast, host James Patrick discusses how many bad client relationships can actually be prevented altogether!

He discusses specific steps to take to maintain good client relationships and salvage those that begin to turn bad and at what point creatives need to walk away from a bad client.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com

 

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

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BTI #048: Why You Should NOT be a Freelancer


Why you should not be a freelancer? But isn’t this a podcast made for freelancers?

In this episode of Beyond the Image, host James Patrick talks about the dangers of running a business that is completely reliant on trading time for money.

What if you get sick, want to take a day off, go on vacation? You cannot earn a revenue that day because you are not out making work.

The episode covers what listeners can do to develop new and additional income streams that could be sold to their current client base.

This is not a get rich quick episode, but it does dive into the work that can be added into a freelancer’s portfolio to turn them into an entrepreneur!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #047: How to Actually Accomplish Your Goals


The year is half over and for many of us we look at the goals we set at the start of the year and panic sets in. We realize that we either lost focus on our goals, we put them off, or they were really difficult goals and we did not strategize effectively on how to achieve them.

In this episode, host James Patrick will discuss how you can own your success and achieve your goals you set for yourself over the next 90 days. This is a working episode that will give practical steps and actions listeners can take to identify their goals, create their benchmarks and build the map to achieve it.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #046: When to Sell and When NOT to Sell


We make two big problems in our sales process. The first is when we never actually ask for the sale and thus the sale never happens. The second is we ask for the sale at the wrong time in the customer’s journey.

In this episode of the podcast host James Patrick discusses how to avoid these two mistakes and the six important steps we need to take the client through and when to make the sale.

This will take a stranger and turn them into a prospect, a prospect and turn them into a customer, and a customer and turn them into an evangelist!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #045: How to Use Fear To Your Advantage


Listen, we have all been there! Afraid to promote our photography business, nervous that people might not like what we are doing, concerned that we will be judged for our creative endeavors.

The result is that we hide. We hide from promoting ourselves, from being proactive, from actually owning the future we want to create for ourselves.

Well, enough is enough! It is time to shift that energy and move from being reactive to proactive in your entrepreneurial journey.

This episode will cover how you, as a photographer, can turn fear into your ally and instead of allowing it to hold you back – to harness it and leverage it to help you grow your career.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #044: Featuring Kirstyn Brown, STRONG Fitness Magazine


In this episode of Beyond the Image, the show is taken over by special guest host and Editor in Chief of STRONG Fitness Magazine, Kirstyn Brown.

 

Kirstyn leads an interview with James Patrick about his life before finding photography, how he developed this entrepreneurial spirit, the importance of fueling creatively, how to balance work with life, the definition of success and how to navigate failure.

Huge thanks goes out to Kirstyn for being a part of this show and for taking the seat as the host of the show!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #043: Why You Should Create A Media Kit


In this episode of Beyond the Image, host James Patrick talks about why it is important for creatives and entrepreneurs to develop their own media kit to grow their career.

In addition to your portfolio, a media kit can be used to pitch to media outlets and market yourself as a subject matter expect and thus increase the potential to get more work.

James chats about the important of a media kit, what could be included, how to put it together and tips on how to use it to grow a creative career.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #042: Start Those Reps


In this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take.

The episode covers how reps can beat out talent, creativity and luck using the example of learning to sell and how to sell effectively as an artist.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #041: When To Take That Leap


In this episode of Beyond the Image, host James Patrick covers the topic of when creatives who want to leave a full time job to open their own business should make the leap.

The episode covers how to look at your numbers, set goals and transition from one career to the next in the most effective way possible.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #040: Featuring Mirelle Inglefield, Phoenix Magazine


In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield.

The two discuss her background as an artist and how she first got hired with the publication in the advertising department and worked her way up until she became the Art Director of the publication.

James and Mirelle cover the importance of mentors, where to get inspired, developing a style, the evolution of the magazine and their newly released branding as well as what she looks for when working with creative professionals.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!