Category Archives: Beyond the Image

BTI #016: When It Is OK to Work for FREE

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free.

The word “free” is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services.

This show discusses the three times when it is acceptable, and even encouraged, for a photographer to work for free.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

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BTI #015: E-mail Marketing Made Easy

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign.

Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the importance of always adding value to your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #014: Why You Should NOT Rely on Social Media

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts.

Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect to our audience.

This episode discusses the various methods listeners can use to diversify their marketing efforts.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #013: When Working Harder is Not Smarter

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice.

Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy. 

Although this is counter to what we might think when we are busy and stressed, it is the act of stepping away that actually helps us refocus and approach our work from a more efficient state.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

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BTI #012: Featuring Christine Reilly, WWE

In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE).

This is an extremely detailed episode that starts with Christine’s background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essential to always consider oneself a student.

From there they discuss how to develop and foster creativity individually and in a team setting and how to properly pitch those ideas to an editor or director.

James and Christine then touch on the importance of collaboration, how to set the right energy and maintain the proper etiquette on set with professional athletes.

The conclusion of the conversation centers around how to properly develop working relationships, the importance of paying attention and why follow up is essential in business development.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #011: Mistakes to Avoid

In this episode of Beyond the Image, host James Patrick discusses what mistakes creatives should be avoiding.

Specifically the show covers how to do proactive marketing instead of reactive marketing and the limitations and obstacles we put in our own way preventing us from success or slowing us down in the process of trying to achieve success.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #010: Featuring Tanja Schmitz, Fitness Magazine

In this episode of Beyond the Image, host James Patrick sits down with Tanja Schmitz, the publisher and editor of Fitness Magazine and Fitness HIS Magazine.

The two discuss her background in the creative industry, the launch of the magazine titles she has worked for and what she looks for from creatives looking to pitch and submit.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #009: Featuring Jessica Marksbury, Golf Magazine

In this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine.

The two discuss trends in the publishing industry, working with professional athletes and what Golf Magazine looks for from creatives.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #008: Quick Level Ups to Your Social Media Game

In this episode of Beyond the Image, host James Patrick discusses what how to leverage social media to grow your business.

Focusing primarily on Instagram, James Patrick discusses the importance of content marketing, how to get better engagement with your audience and what crucial things you should be doing now for your profiles.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #007: How to Protect Yourself and Your Business

In this episode of Beyond the Image, host James Patrick discusses what artists should know on how to protect themselves and their businesses.

Specifically the show covers how to set up contracts, invoicing, liability insurance, LLCs, terms and conditions, red flags to watch out for, how to handle requests for bids and more.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!