Category Archives: Beyond the Image

BTI #005: What Clients Look For

In this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig.

He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should display their work as well as onboard their clients.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #004: Charging for Your Art

Asking a potential client for money, especially at the onset of one’s career can be a very scary and daunting process. In the fourth episode of Beyond the Image, host James Patrick dives into our mindset as it relates to money and where we set our own value at.

During the show he discusses how to have conversations about rates, where to find the money at, tips on how to valuate projects, strategies for negotiation, why we should eventually start to charge more and what we have gotten wrong about sales.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #003 featuring Jeff Carpenter: Developing Your Style

In the third episode of Beyond the Image, host James Patrick chats with fellow photographer Jeff Carpenter on the importance of developing a style.

During the interview the two discuss what it is like to go down unknown roads, overcoming excuses that slow us down, having the willingness to fail while striving to improve, how to develop a style, why having a style is more important than just technique, how to get past haters and the importance of proactive marketing.

To see Jeff’s work, check his Instagram out @ReadyLightMedia

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #002: Creating a Portfolio that Sells

In the second episode of Beyond the Image, host James Patrick discusses how photographers, creatives and other artists can create portfolios that truly sell their services.

He starts by sharing a frightening experience he personally had pitching his portfolio to a photo agency and what hard lessons he learned in the process.

From there he gets into the various important elements that all portfolios should contain in order to be relevant for the intended or target audiences and clients.

The episode concludes with a discussion on why creatives should only show the work they want to book and why they should either delete or remove everything else from their portfolios.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #001: Introduction to Beyond the Image

Beyond the Image is a new podcast from photographer, marketer, public speaker and storyteller James Patrick on how we can develop beyond the image in our careers and in our lives.

Whether we are photographers, illustrators, graphic designers or creators – the truth is that we are artists. As artists we are all storytellers and it is important to learn how to tell the stories of our brands.

In this episode, James goes into what Beyond the Image means for listeners and why it has never been a better time to be a storyteller. Unlike anytime before in history we all have the power to be publishers, to share our art and our ideas with an audience. People are craving stories – this is about learning to share that right brain creative with them.

From there, James also discusses his background and why he chose to launch this podcast as well as the six words that changes his career forever.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Check out this episode!