Category Archives: Beyond the Image

BTI #040: Featuring Mirelle Inglefield, Phoenix Magazine

In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield.

The two discuss her background as an artist and how she first got hired with the publication in the advertising department and worked her way up until she became the Art Director of the publication.

James and Mirelle cover the importance of mentors, where to get inspired, developing a style, the evolution of the magazine and their newly released branding as well as what she looks for when working with creative professionals.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #039: Working for Free

In this episode of Beyond the Image, host James Patrick discusses when artists should be working for free – and it is not what you are thinking! He gets into the importance of a content marketing strategy and how giving away value increases a brand’s potential for growth.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #038: Featuring Stacy Jarvis-Paine, Clean Eating Magazine

In this episode of Beyond the Image, host James Patrick speaks with special guest Stacy Jarvis-Paine about her professional journey that led to her career as the Creative Director of Clean Eating Magazine.

James and Stacy walk through their working connection and discuss what drives them in their career fields and why passion for their work is a key commonality.

Stacy shares her tips for always evolving and remaining on the top of her game as an artist, citing the importance of staying current, paying attention to the way art is moving and changing in the world around her.

James then shares his approach to marketing and sales leaving us with some inspirational food for thought that we should all make a note of: Marketing is about telling your story and Sales is about being authentic.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #037: Let’s Talk About Money

In this episode of Beyond the Image, host James Patrick discusses why it is important for creatives to charge for their services. He covers the struggles many artists have with their money mindset, charging what they are worth, finding clients in line with their value, how to get better at selling, understanding various rates for services, how to bid on campaigns, how to negotiate, the value of projects themselves and how to set a course to earn any amount of income you want as a creative. The show concludes with James covering additional ways to increase revenues as an artist.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #036: It is All Your Fault

In this episode of Beyond the Image, host James Patrick discusses the difference between having a passive and aggressive posture in business. He shares some background on when he was reactive instead of proactive and the importance of taking action to achieve your creative goals.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #035: Four Things to Grow Your Photo Business

In this episode of Beyond the Image, host James Patrick shares the top four lessons from his recent photography marketing workshop that creatives need to do to grow their careers.

 

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #034: Featuring Julia Kelly and Jared Cohen, Troon

In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communications Manager of Troon – the largest third party manager of golf, club and hospitality operations in the world.

 

The three get into a lengthy and detailed conversation about how photographers can increase their success potential with commercial clients, the essence of experiential photography, how we consume media and how photographers can best market themselves and their services.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #033: Featuring Amber Pera, Modern Fitness Magazine

In this episode of Beyond the Image, host James Patrick chats with Amber Rose Pera, the Editor in Chief of Modern Fitness Magazine and the Marketing Director for Nutrishop.

The two discuss Amber’s professional trajectory from being a sponsored athlete to working as a store manager to working in the marketing department at the corporate office to taking the lead at the editor of their flagship publication. The conversation circles around the importance of initiative and how that can accelerate the growth of one’s career.

From there James and Amber shift the conversation to what she looks for when working with creative professionals, how to get noticed and how to develop strong relationships with the media.

Connect with Amber on Instagram @ARosePera

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #032: Instagram for Photographers

In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting.

ATTEND JAMES PATRICK’S MARKETING WORKSHOP
Friday, April 12, 2019 – 5:30 PM
Scottsdale, Arizona
LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098

SPACE IS LIMITED

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #031: Four Steps to Getting Published

In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines.

ATTEND JAMES PATRICK’S MARKETING WORKSHOP
Friday, April 12, 2019 – 5:30 PM
Scottsdale, Arizona
LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098

SPACE IS LIMITED

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!