Category Archives: Behind the Scenes

Behind the Scenes with Arizona Coyotes’ Oliver Ekman-Larsson

Oliver Ekman-LarssonRecently had the opportunity to meet and work with Arizona Coyotes’ star defenseman and NHL All-star Oliver Ekman-Larsson for a cover and spread in a recent issue of Scottsdale Health Magazine.

The creative direction of the shoot was originally scripted to be a blending of men’s fashion with an athletic setting. Before the photo shoot – the publications Art Director and I chatted about various concepts, ideas and themes we wanted to explore during the photo shoot.

We centered on having Ekman-Larsson wearing a suit while on the ice with his stick skating around. The creative approach also included the use of colored gel lighting to further push the visual styling of the shoot.

Myself, my assistant and production manager arrived on set to meet the Art Director about an hour before shoot time. This would give us the opportunity to stage and set up all of our shots long before Ekman-Larsson arrived on set.

We began by staging two sets of lights. The first set was for our cover shoot, which was being done in an auxiliary locker room just off the ice.

Oliver Ekman-LarssonThe second was a series of lights we planned to take out onto the ice for the interior spread portion of the photo shoot.

However, after we got everything set up, including the studio and all the gear we were about to take out on the ice – we found out that the ice was no longer available due to a scheduling conflict.

As this was the main angle of our creative approach, the Art Director and myself were forced to think quickly to revise our shot list.

I came up with the concept of using some dramatic lighting while we had Ekman-Larsson in the suit. I varied the shots to include some low-lit portraits and some moody three-quarter length and full body length fashion images.

From there we shifted the lighting to a high key lighting set up using a single hard light source throwing a high contrast shadow against the backdrop. We had Ekman-Larsson switch to a move casual outfit and shifted around the posing to a more relaxed and casual stance versus the more sophisticated and serious poses we did in the formal look.

The shoot ended up being a success, despite losing the main ingredient to our creative approach!

Oliver Ekman-LarssonThat is the benefit of hiring our team for projects. After 15 years of photography we have come across it all and can think quickly, adapt and make changes quickly to make sure even through obstacles that our projects end in a success!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

11 ADDY® Awards in One Night

The entire James Patrick Photography team is thrilled to announce the winning of 10 ADDY® AWARDS plus the 2018 JUDGE’S CHOICE AWARD this past weekend at the 37th Annual AAFT Advertising Awards. The various awards include photography
work both in color and in black and white for clients as well as several self-
promotional pieces.

On behalf of everyone at James Patrick Photography, I personally want to extend my
sincerest thanks to all the editors, art directors, creative leads and subjects we were
able to work with who made 2017 such a creative year!

The James Patrick Photography team looks forward to the opportunity to connect
with you on your upcoming photography needs to help make images that work!

ADDY® AWARD WINNING WORK
BRONZE ADDY®
Category: Photography, Color
Project: #KillingIt
Client: Max Sports  &  Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer; Amanda Bland, Makeup Artist

 

 

 

BRONZE ADDY®
Category: Photography, Color
Project: Mountaintop Yoga
Client: Max Sports & Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer; Amanda Bland, Makeup Artist

 

 

 

BRONZE ADDY®
Category: Advertising Industry Self Promotion Collateral
Project: JP The Magazine
Client: Self Promotion
Team: James Patrick, Photographer, Designer, Copywriter; Gaby Fleming, Designer;
Amber Blom, Editor; Carly Gieszl, Editor; Kelly Spartonos, Editor

 

 

 

SILVER ADDY®
Category: Photography, Color
Project: US Navy Veteran Gerard Ah-Fook
Client: Max Sports & Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer

 

SILVER ADDY®
Category: Photography, Color
Project: Oakland A’s Daulton Jefferies
Client: Max Sports & Fitness Magazine
Client Lead: LaRue Gillespie, Editor & Creative Director
Team: James Patrick, Photographer; Amber Blom, Assistant

 

 

 

SILVER ADDY®
Category: Photography, Color
Project: Arizona Coyotes’ Shane Doan
Client: Scottsdale Health Magazine
Client Lead: Anthony Cox, Creative Director
Team: James Patrick, Photographer; Brandon Tigrett, Assistant

 

 

 

SILVER ADDY®
Category: Photography, Color
Project: MMA Champion Ryan Bader
Client: Scottsdale Health Magazine
Client Contact: Anthony Cox, Art Director
Team: James Patrick, Photographer

 

 

 

GOLD ADDY®
Category: Photography, Color
Project: Arizona Cardinals’ Tyrann Mathieu
Client: Scottsdale Health Magazine
Client Contact: Anthony Cox, Art Director
Team: James Patrick, Photographer; Amber Blom,
Assistant

 

 

 

 

 

 

 

GOLD ADDY®
Category: Photography Campaign, Black & White
Project: Korean War Veterans
Client: Self Promotion
Team: James Patrick, Photographer; Kelly Spartonos, Assistant

GOLD ADDY® & 2018 JUDGES CHOICE AWARD
Category: Photography, Color
Project: Stalking the Shot
Client: Golf Magazine
Client Contact: Jesse Reiter, Photo Editor
Team: James Patrick, Photographer; Amanda Bland, Makeup Artist; Nicole Matthews, Stylist, Amber Blom, Production Manager

 

Special thanks to everyone who made these projects a success!

James Patrick
IG @jpatrickphoto
jamespatrick.com

The Trick About Inspiration

James Patrick Photography WorkshopEarlier this month I conducted a lighting workshop for a handful of high school students looking to learn about shooting sports and fitness portraits. Over the course of two separate three-hour sessions I discussed as much as I could conjure up on lighting, composition, style, creativity and even marketing.

The thing continued to pop up throughout the day that it became a theme; inspiration. We talked a lot about inspiration, we dissected inspiration and we turned inspiration on every side to examine it in detail.

Many of the students admitted to struggling how to find inspiration and wanted input on where it was and how to mine it to build a career out of it.

I confessed to them that if I only took pictures when I felt inspired to take pictures, I would not have any photos in my portfolio. The trick about inspiration is that it is not found by waiting for it, it is only found when you are already doing the work.

Imagine you worked as an engineer and you only came into the office when you felt inspired to do calculations to develop a new bridge. We would still be waiting on that bridge.

Imagine you worked as a landscaper and you only would approach a customer’s yard design when you felt the inspiration to put all the pieces together. Your very first customer would still be waiting on that design.

I take out my camera a lot. I almost never feel inspired to take it out. But by taking pictures with it, I get inspired. When I start a client’s project I seek inspiration while doing the work. When I engage in a personal campaign, I hunt for inspiration while the work is already being created. Sometimes we cross paths, other times we don’t. But the work still gets done.

Amateurs will wait forever for inspiration. Meanwhile professionals will do the work and if they are lucky and diligent, then perhaps inspiration will strike them. It does not work the other way around.

You want to write a book but are waiting for inspiration? Start writing every single day and maybe you’ll find it.

You want to create a video series to connect people on YouTube but are waiting for inspiration to know what to film? Start filming and posting videos and maybe you’ll find it.

You want to release a training program for clients but are waiting for inspiration to know how to perfectly put it together? Get it together immediately and get it out the door and revise as you go and maybe you’ll find it.

Inspiration only comes to those who do the work.

James Patrick
jamespatrick.com
IG @jpatrickphoto

Behind the Scenes Golf Magazine Style Issue Photo Shoot with Paige Spiranac

Golf Magazine Paige Spiranac Photographed by James PatrickOur team had the exciting opportunity to be a part of the inaugural Golf Magazine Style Issue when we were hired to photograph golfer and model Paige Spiranac. What follows is a detailed account on my approach for this project as well as why making a contingency ended up creating a photo for the magazine.

The shoot began, as many of our projects do, with a detailed discussion with the photo editor (Jesse Reiter) on the publication’s goals with the project and their editorial and creative direction they are hoping to take.

My next step was to compose the team I wanted for the project. This included hiring a stylist for the shoot (Shannon Campbell) who could start pulling clothes immediately for the upcoming project, as well as my in-house team of my production manager and assistant Amber Blom and my hair stylist Amanda Nicole Bland.

From there I arrange a scout to visit the location of the photo shoot, which was the Four Seasons in Scottsdale. Whenever I perform a scout I end up taking a few hundred photos of various areas that jump out at me, including angles and composition I might want to consider – meanwhile sketching out the layout and factoring in potential times and placement of the sun.

After the scout I review my notes and images I took to put together a rough estimate game plan on which areas I want to shoot in and, more specifically, the best times of day I can achieve the shots with where the sun would be in the sky.

I run my shoot concepts and timeline across the magazine photo editor for their input on what they like, dislike or changes they would like to see made. From there I finalize my approach, further sketch out what my plan is for lighting and add in a number of contingencies should anything change.

Day of the shoot we arrived early to unload gear and review our game. The stylist arrived around this time and we were able to go through the various outfits she had pulled for the photo shoot, matching up our favorite outfits with each of the locations we wanted to shoot in – confirming the plan with the on-set editor Jessica Marksbury.

Meanwhile Paige arrived to start hair and makeup and we then headed out to stage the first shot.

SHOT 1: GOLF COURSE
Golf Magazine Paige Spiranac Photographed by James PatrickWe began the shoot in the mid-morning on the course photographing Paige doing posed shots with her clubs as well as simulated action shots of her driving the ball from the tee box.

The creative goal with this set was to use the gorgeous landscape the surrounding environment offered us as a contrast from Paige and her bold red outfit.

We completed this portion of the photo shoot using 3 lights. Our main light was outfitted with a beauty dish and diffusion sock for specular but still somewhat soft light. Our two other lights were used as rim lights, each at a 45-degree angle behind Paige helping to separate her from the background.

SHOT 2: BAR SCENE
Paige Spiranac Glamour photo by James PatrickFor the second shot of the day we actually went inside and set up a very moody lit scene in the one of the resort’s restaurant bars. The outfit for this shot was a dark maroon and black dress and the bar itself was finished with a variety of wood accents and unique light bulbs hanging from the ceiling giving it a vintage look.

To capture the mood in this scene, I added a grid to my main softbox on Paige and I placed another grid on a hair light behind her camera left. I did not want any other lights in the scene because I wanted the bar to fall dark and dramatic in the background. I had the idea from this lighting from a fashion shoot I did at a wine bar nearly a decade before – coincidentally the last time I had worked with this stylist, so it all came full circle!

In order to show the lights hanging from the ceiling, I actually had to drag the shutter a bit so they would have some time to burn into the image.

Having this set gave me a nice contrast from the first very bright and colorful set we did.

SHOT 3: ICE CREAM CART
One of the gems I found when scouting the location was this ice cream cart that was retrofitted to fit this tricycle. I had this has something I really wanted to incorporate into a shot at some point. When I saw the turquoise dress with orange trim and matching heels that the stylist brought – I knew it would be the perfect match.

To light this set I used a big softbox without the grid to give big, soft and vibrant light to the scene. I then used two rim lights to help separate Paige from the background. The bright lights and sharp f-stop I used helped capture not only all the detail in the scene – but also allowed for all the colors to become rich and dominant in the image.

My focus here was on balancing all the colors so that nothing pulled away from Paige and her style in the shot. Thus I kept the shots composed tightly so she took up most of the frame.

SHOT 4: ATOP THE WATER FEATURE
Paige Spiranac Fashion photo by James PatrickJust past midday I wanted to shoot atop of this water feature. My goal for this shot was to minimize what was in the frame. I used a low angle to hide most of the desert scape in the horizon so that all the focus would be on this dominant foreground of the water feature, with Paige in the middle of the frame and this rich sky behind her with the sun flaring over her shoulder.

I wanted her to look almost statuesque in the frame as if she was part of the water feature. The silver outfit, with unique pattern, helped add to the vibe in the image.

To make this shot work it was important that her posing match the mood and feel of the overall image. Before each set I would discuss with Paige my vision for that set. This is how we could go from moody and sultry in set 2 to bright, cheerful and carefree in set 3, to stoic and sturdy in set 4. Once I communicated my vision I gave Paige the room to pose and move herself, giving direction to make small changes that I would see fit.

SHOT 5: BONUS SHOT
Paige Spiranac Portrait photo by James PatrickThe fourth shot was actually our intended conclusion for the photo shoot and the time when we were supposed to release Paige to the video crew to do her on-camera interview for the web portion of the feature. However, we were just a few minutes ahead of schedule, thanks to everyone who worked quickly and efficiently, and I saw something that I just absolutely had to capture.

Right behind me as I was doing the fourth shot was this semi-shaded walkway made from a pergola-esc configuration tree trunks. I had listed this as a potential contingency location in case one of the other shots did not pan out.

However there was something happening in that moment that I did not see when I did the scout. The sun was shining right through the pergola creating a series of beams of light.

I pleaded with the entire crew on set to allow me 5 quick minutes to make one last picture that they would not regret. I got the green light and moved quickly.

Paige was to wear a white tank top in her video interview. I asked her to grab the black leather jacket the stylist had brought and throw it on.

I positioned her so that the sunlight beam was right over her eyes. I used a beauty dish to fill in the shadows slightly and added in one right light camera right.

After just a few frames I had the shots I loved and set the camera down.

That very shot was one of the ones that made it prominently into the magazine spread.

IN CONCLUSION…
My sincerest thanks goes out to everyone on set and off who helped make this a successful fashion campaign for the first ever Golf Magazine style issue. This shoot was everything I could hope for in a team effort as a creative.

GEAR USED
Canon 5D Mark IV
Canon 24-70 f2.8 L Series Lens
Canon 70-200 f2.8 L Series Lens
Canon 17-40 f4.0 L Series Lens
Paul C. Buff Einstein E640 Strobes
Paul C. Buff Vagabond Battery Packs
Paul C. Buff Octabox & Beauty Dish
Elinchron Rotalux Deep Octa

James Patrick
jamespatrick.com
IG @jpatrickphoto

New Team Member Taylor Salewske

The James Patrick Photography team is excited to announce the addition of Taylor Salewske to the team! Taylor is now the editor in chief of the FITposium Online Education Network – called FITposium U.

She has a marketing degree and a passion for small businesses, the fitness industry and creative online content.

In her role for FITposium, Taylor will be writing articles, filming videos and curating content from contributors to the site.

Feel free to reach out to Taylor directly if you have content you would like to contribute to FITposium by emailing her editor [at] fitposium [dot] com

James Patrick
IG @jpatrickphoto
jamespatrick.com

Happy Holidays and Thank You for a Great Year

On behalf of all the teams from James Patrick Photography, FITposium, Patrick Creative Media, You in Focus Consulting and Imprint Studio – I wanted to take the time to thank you all for making 2017 our best year we have ever had.

In the last twelve months we have grown our teams, we have expanded the projects and clientele for James Patrick Photography, we once again grew FITposium to more than 200 attendees, we launched and have been growing Patrick Creative Media, we started You in Focus Consulting and kicked off our LAUNCH program, we opened Imprint Studio and so much more.

All this was made possible from you. You who hired us, you who attended our events, you who supported our direction.

From our family (myself, Kelly, Amber, Kristina, Carly, Audra, Nicole and of course Wrigley) to yours – we all hope you are having the happiest of holidays and we are so excited to join you in the new year!

James Patrick
IG @jpatrickphoto
jamespatrick.com

FITposium 2017 – 2 Days Out!

In just under 48 hours we will have the opportunity to kick off our third annual FITposium conference. Since the inception in 2015, we have quadrupled the number of attendees and more than tripled the amount of content and opportunities we are providing to those going.

I wanted to take the time to thank everyone on the FITposium, James Patrick Photography and Patrick Creative Media teams who came together to make this year’s event so promising!

So thank you Amber, Kelly, Nicole, Carly, Audra, Kristina and everyone else who contributed! Your involvement is invaluable.

Seriously, I could not achieve any of this without the hard work of these individuals.

For those attending FITposium 2017, I will look forward to seeing you in two days and then watching your brand erupt and launch in the days and weeks and months to follow!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Take Your Dreams Off Hold

FITposium ConferenceMyself and the entire FITposium team are excited to announce that we have opened up MORE TICKETS for the event. We are no longer sold out. Get yours today at www.FITposium.com before they sell out again!

On October 20-21, 2017 we are bringing together more than 24 key presenters in the health and fitness industry to speak at FITposium 2017 in Phoenix, Arizona.

The two-day conference will educate attendees with everything they need to know to establish a brand, market a brand and profit from a brand in the health and fitness industry. It includes:
– Presentation Seminars
– Interactive Workshops
– Portfolio Reviews
– Networking Mixer
– Magazine & Commercial Client Casting Calls
– and much more!

REGISTER NOW AT www.FITposium.com

Our speaker line up includes:
– Chris & Heidi Powell, Fitness Entrepreneurs
– Kim Dolan Leto, Cover Model & Entrepreneur
– Erin Stern, Cover Model & Entrepreneur
– Callie Bundy, Cover Model & Social Media Expert
– Karen Northington, Cover Model & Entrepreneur
– LaRue Gillespie, Editor, Max Sports & Fitness Magazine
– Gabby Richman, Editor, Scottsdale Health Magazine
– Katelyn Swallow, Editor, Women’s Health & Fitness Magazine
– Mike Arce, CEO, LoudRumor.com
– Tana Nelson, Online Marketing Expert
– Jon Boles, CEO, Modus Apparel
– Faith Hibbs Clark, CSA, Casting Director, Good Faith Casting
– Matt Englehart, Commercial & Print Director, Ford/Robert Black Agency
– Anthony Cox, Creative Director, Scottsdale Health Magazine
– Lindsey Schwartz, Best Selling Author
– Skip Wood, Fitness Talent & Entrepreneur
– Sidney Jarvis, Fitness Entrepreneur
– Felicia Romero, Cover Model & Entrepreneur
– Erin Lutz, Creative Director, STRONG Fitness Magazine
– Kirstyn Brown, Editor in Chief, STRONG Fitness Magazine
– Elisabetta Rogiani, Owner, Rogiani.com
and more special guests to be announced!

REGISTER NOW AT www.FITposium.com

As part of attending FITposium, all attendees of the conference will have the opportunity to audition for a variety of real world projects including, but not limited to:
– Cover and Interior Features with Max Sports & Fitness Magazine
– Interior Features with Women’s Health & Fitness Magazine
– Interior Features with Scottsdale Health Magazine
– Interior Features with Fitness Magazine (SA)
– Interior Feature with STRONG Fitness Magazine
– Interior Feature with D’FYNE Fitness Magazine
– Ad Campaign for Fine Swimwear
– Ad Campaign for Affitnity Apparel
– Ad Campaign for Rogiani Apparel
– Spokesperson for Muscle With A Motor
– Editor in Chief Position with FITposium U

REGISTER NOW AT www.FITposium.com

Here are some of the topics that will be covered at FITposium 2017.
– How to market yourself as a model and actor
– How to blog for profit
– How to create great online content
– How to build a brand friendly social media
– How to start your own business as a fitness entrepreneur
– How to build a successful portfolio
– How to market to magazines and get published
– How to have success outside of competing
– How to start an online business
– How to build a brick and mortar business
– How to develop online lead generating tools
– How to build and scale a successful business
– How to transform your brand to changes in the industry
– How to stand out online
– How to negotiate contracts leveraging social media
and much more!

FITposium has become more than just an annual educational event filled with unparalleled information and opportunities, it has become a community, a tribe, a family of likeminded individuals who connect and reach new levels together.

On behalf of myself and the entire FITposium team – we truly hope you join our family this October. Registration is open now at www.FITposium.com

James Patrick
IG @jpatrickphoto
jamespatrick.com

Behind the Scenes: Golf Magazine Photo Shoot

Back in may I received a message from the photo editor at Golf Magazine, Jesse Reiter, with an idea for a conceptual shoot for an upcoming issue of the publication.

The vision was to blend together a golfer with a Navy Seal. Think of a Navy Seal slowly coming up out of the water, only it was a golfer emerging to stalk his perfect shot. I personally love the opportunity to do conceptual projects so I jumped immediately at the photo shoot.

PHASE I: PRE-PRODUCTION
Working with Jesse remotely I headed out to our location, The Raven Golf Course in Phoenix, to scout areas we could shoot in. I found a hole right near the club house that was bordered by a small pond that worked perfect for our needs.

During this, we collaborated with the course to get a subject, Jim Waldron. He is a long drive competitor, but looked the part of the Navy Seal-esc golfer.

My production manager on the project, Amber Blom, sourced the camouflage golf shirt and visor.

I also quickly hired a makeup artist, Amanda Bland, and sent her samples I found online of military grease paint designs I liked.

All this we got done in about a week’s time.

PHASE II: PRODUCTION DAY
We held the shoot shortly after sunrise on the morning of June 1, which meant I had to get up far before the sunrise to drive the 100 miles to Phoenix to make sure I was on set at time.

My onsite stylist, Nicole Matthews, sorted through the outfit options we had purchased to see what worked best with the location and the subject.

The makeup artist styled the grease paint. The idea was to make it visible and interesting, but not cover up too much of his face that it was a distraction.

We then set up the lighting for the shoot. Our main light was a white lined beauty dish with a diffusion sock attached. It was connected to a C-Stand so we could angle it over the pond slightly. I then used a rim light behind the subject (and the reeds behind him) to offer some backlight (coming from the same direction the sun was but a little stronger). I also put another light way across the lake to add the slightest bit of rim light to the subject’s left side.

I shot the project with a Canon 5D Mark IV and a 24-70 L Series lens. I did not use a telephoto lens because I did not want to lose too much detail around and behind the subject. You’ll notice I placed the green just over his left shoulder.

Originally I tried getting the shot by hanging over the concrete ledge of the pond but struggled getting the camera low enough to capture the right power-angle. Not to mention I was giving myself a nice bruise across my chest.

Thus I jumped into the murky pond. I felt bad until I realized that Jim, our subject, was up to his neck in the water.

I crouched low myself with the camera maybe 2-3 inches above the waterline. I had Jim pop up with his club in hand and worked to capture the water dripping off of him as he came up out of the water.

We were not getting enough motion in the water, so I had Nicole stand to my right and agitate the water with her leg as I was shooting so we had some nice ripples in the water.

I then added an ND filter to my lens. This served a few benefits. First it made the colors a bit richer and bolder, one of my favorite things about the ND filter. Second, it slightly blurred out the environment, but not too much so we could still tell what everything was, but now the focus was more on the subject.

After a few hours swimming in algae we had the shot we knew we loved!

PHASE III: POST-PRODUCTION
Editing on this project was actually quite simple. I shortlisted four images that I knew could work and performed a quick edit to then. However there was the one image that I knew I loved the most. I spent a bit more time on this one to get it production ready.

The image was color balanced and sharpened in Camera Raw. I adjusted the exposure, contrast and clarity levels until I was happy with how the image popped to the eye. Once I got the image into photo shop my work was pretty minimal. I removed some power lines from the skyline and made the eyes a bit brighter. I performed one last sharpening of the file and then was happy to send it off to the magazine.

RESULT
I was thrilled to see Golf ended up using my top choice as their double-truck spread in their most recent issue. Special thanks to everyone who played a part in making this photo shoot a success!

TEAM
Photographer: James Patrick
Production Manager: Amber Blom
Hair & Makeup Artist: Amanda Bland
Stylist & Assistant: Nicole Matthews
Photo Editor: Jesse Reiter

EQUIPMENT USED
Canon 5D Mark IV
Canon 24-70 L Series
3 Paul C. Buff Einstein Strobes
Paul C. Buff light stands, beauty dish and 7-inch reflectors
Matthews C-Stand
Cokin ND Filter
Pocket Wizard Transmitter & Receivers
Paul C. Buff Vagabond Batteries

James Patrick
jamespatrick.com
IG @jpatrickphoto

Behind the Scenes on the Fourth Annual Max Sports & Fitness Magazine Swimwear issue

Back in 2014, the James Patrick Photography team went to the editor and publisher of Max Sports & Fitness Magazine, one of our longest standing editorial clients, with a new idea for an annual fashion swimwear spread.

We were privileged that they not only said yes to our idea, but also have continued to support the feature allowing us to cultivate and grow it for four years. In this newest installment we brought together multiple members of our team for the project.

James Patrick Photography Team

Photographer – James Patrick

Production Manager – Amber Blom

Hair & Makeup Artist – Amber Nicole Bland

Stylist – Nicole Matthews

Videographer – Jason Black

We booked a private country club to host the shoot and then began to solicit multiple swimwear companies to sponsor the clothing for the photo shoot including some of our previous clothing sponsors Amanda Louise Luxury Swimwear and VFIT Swimwear.

The next step was for the creative team to discuss the look and feel we wanted for this year’s campaign in addition to how we wanted the hair and makeup to look on the models.

Although we were shooting south of Phoenix with a desert-themed landscape, we wanted the models to have more of a dewy glamorous beach-like look.

The day of the shoot the crew arrived on set early and as we unloaded all the photo gear we also collated through more than a hundred outfit options that were sent to us to determine which were the best options for each of the model’s style an look.

The model call times were bracketed throughout the morning so that they didn’t have to sit and wait too long to shoot.

My assistant and I then scouted all the various areas we wanted to set up in to determine what time to shoot in each area and which outfit to use in each area.

Then we began our aggressive shoot schedule of more than 15 different set ups in the single day photo shoot.

We shot each model in three different outfit changes plus did a small handful of duo and group shots as well as multiple cover options for the publication.

Although I personally had the energy to shoot until there was no sun left in the sky, I had to of course read the energy of the group. By about 3:30pm we had already exceeded everything we could have hoped to achieve – so around 4:00pm we took our last frame and called the shoot a wrap.

Post production of the shoot took up about two days and included taking the 1000 or so images down to the final 16 final shots that were to be edited and submitted over to the magazine.

The editing itself involved light and clean post work such as adjusting brightness, contrast, sharpness, vibrancy and minor skin edits.

The magazine ended up printing a 3-page spread, an online feature plus the cover of the publication.

After four years of doing this feature, I’m only hungry to continue improving and growing this campaign each and every year. Thanks to all who made the 2017 one of the best ones to date!

CHECK OUT THE VIDEO FROM THE PHOTO SHOOT!

James Patrick
jamespatrick.com
IG @jpatrickphoto