I’m finally coming back to life after what was such a fantastic, 7th annual FITposium conference. 

We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more.

Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it!

The comment that set it all off:

“It must be really hard to take a bad photo with an 8 light set up.”


  • Hear James’s response to the comment above and why it was so important.
  • What all the 8 lights actually do and why they matter.
  • The meaning behind the comment and similar comments like this one.
  • Skill vs. talent
  • Focusing on what you have, learning all about it, and making it work for me.
  • Why you need to stop making excuses on why you’re not where you want to be.
  • Putting in the work and creating results.

“When you put in the work to do it, you’re going to create the results at some point that you want to create.”

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Check out this episode!