Earned media gets four times the engagement that paid advertising does – which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media.

In this episode of Beyond the Image, host James Patrick talks about the power of local media and how to leverage it as a platform to build your brand.

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Check out this episode!