In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communications Manager of Troon – the largest third party manager of golf, club and hospitality operations in the world.

The three get into a lengthy and detailed conversation about how photographers can increase their success potential with commercial clients, the essence of experiential photography, how we consume media and how photographers can best market themselves and their services.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to

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