In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world.

In addition, the two chat about the what factors go into creating a brand and a growing a career in the creative industry. As well as the rituals that Joel partakes in in his creative process and exploring the curiosity that he engages in when wanting to learn new things and sharing that with other photographers.

Connect with Joel Grimes online at or in Instagram @joelgrimesworkshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to

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