BTI #040: Featuring Mirelle Inglefield, Phoenix Magazine

In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield.

The two discuss her background as an artist and how she first got hired with the publication in the advertising department and worked her way up until she became the Art Director of the publication.

James and Mirelle cover the importance of mentors, where to get inspired, developing a style, the evolution of the magazine and their newly released branding as well as what she looks for when working with creative professionals.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

Do This (Even Though It May Suck)

When I present at conferences on the importance of creating change in your own life I talk about the importance of daily habits and routines that help me optimize my outfit and efficiency. Managing six separate brands, while still having a life I desire to live, is not an easy task after all.

However when I tell people that legendary change is made through doing small things that will culminate overtime I get some push back.

“It can’t be that simple.”
“That can’t actually help.”

It can. It does.

But as simple as what I am about to share with you is, it is far from easy to do consistently, non-negotiably over time.

Let me share a quote from Aristotle, “character is built through habit.” Thus in order to build character, one must do it habitually. Everything you do has to become a habit – that is how character is built.

When I get up in the morning I go on a 10-20 minute jog around my neighborhood (or whatever area I am in). To be clear, this is not my main workout for the day. This is something I do first thing (before social media, coffee or life). I will be honest, it is the last thing I want to do at that time. But I force myself to do it, I force myself to do something difficult (mentally) that I don’t want to do. When I finish I ALWAYS feel better. Why? Because I just won a battle against my own resistance. The next battle will always be easier.

Then, before I still satisfy my urge to be online, I set meditate and journal. With the weather being so amazing in the morning I have been doing this out on my back patio and it has easily become my favorite part of the day.

After that I will pick up a book to read a bit to expand my mind while I drink my coffee (yes I can have coffee now). Anything I feel I have learned I will record as a note in my journal or phone.

Then I eat a healthy breakfast from my meal plan and jump on the shower. My first setting on the shower is cold – literally as cold as I can make it. Then I allow myself to fight the cold water and adapt. I have a minimum threshold I force myself to hit, and then after that I will see how long I can go before I reward myself with hot water.

Then I allow myself to start my work day.

When I talk to my coaching clients they will even ask “how can you get all this done before you even start your day? I can’t do that myself. I am too busy. And also screw you and your cold showers!” Okay I am exaggerating a bit there.

However, I don’t want to insult them by reminding them that I still manage to run six companies on top of all this. But let me give you an example of a critically busy day I had.

Both my wife and I were recently presenting at the IGNITE520 conference in Tucson. I got up with the sun and went for my jog. As soon as I got home I was on the back patio meditating for 20 minutes. Then I journaled a few pages of thoughts and recapping my dreams from the night before. I then sipped my hot coffee and read two chapters from this book I had been enjoying. I got up to make us both breakfast and then took my cold shower before I got dressed.

After getting dressed I started writing down concepts for an article I wanted to release while my wife finished getting ready.

Once she was done we got in the car and on the road. It was only 7:45 in the morning.

Let me go back to that quote from Aristotle. “Character is built through habit.”

I have built daily habits for my body (working out and properly fueling), for my mind (meditating and journaling), for my relationships (expressing gratitude for them every day) and for my business (learning and teaching). All of these are done, non-negotiably, every single day of my life.

That is my intention. So now your turn. What habits can you build now that will help you develop your character?

James Patrick
jamespatrick.com
IG @jpatrickphoto

BTI #039: Working for Free

In this episode of Beyond the Image, host James Patrick discusses when artists should be working for free – and it is not what you are thinking! He gets into the importance of a content marketing strategy and how giving away value increases a brand’s potential for growth.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

Already Over 25% SOLD OUT!

In only a single week the FITposium conference sold out more than 25% of the available capacity! This is proof that we are doing the right thing with this event.

NOW IT IS YOUR TURN!

Do not wait any longer to level up. I want your vision to become your reality.

That is why I want you to get your conference passes for the fifth annual FITposium Conference happening October 3-6 in Scottsdale, Arizona!

I KNOW this is the event that will finally make a difference for you!

Get your conference pass now before they sell out!

FITposium brings together the leading fitness entrepreneurs who specialize in helping individuals LIKE YOU successfully grow your brand and business idea to the next level.

Regardless if you’re a fitness talent, personal trainer, coach, gym owner, writer, influencer, nutritionist, clothing designer, photographer or small business owner – FITposium will give you all the tools, resources and connections you need to succeed!

By attending FITposium 2019 you will:

  • Learn how to establish, market and profit from a brand in fitness
  • Develop the necessary relationships to scale network and net worth
  • Meet face-to-face with leading fitness magazine editors and podcasters
  • Audition for high level exposure media features
  • Learn the most effective sales and conversation strategies
  • Understand strategic social media practices
  • Develop effective business systems and processes
  • Create the most effective media pitches
  • and so much more!

Get your conference pass now before they sell out!

You will learn from the top fitness earners and business owners, leading social influencers, marketing and branding specialists and from magazine editors themselves on the most effective and impactful ways to market and differentiate yourself, attract more clients, increase your income and grow your social media audience to expand your influence!

The results of FITposium attendees are mind-blowing! The alumni of the conference return year after year because they are more confirmed, more informed, more connected and thus better positioned to succeed!

They are, and you will, utilizing the proven market techniques, getting published more, growing their social influence and making more money in less time then ever before attending the conference.

“The progress my business has made has been astonishing! I contribute this to the motivation, advice and guidance of the FITposium conference,”
Karey Northington, Founder, Protein House Gilbert

“FITposium was the best thing I’ve ever done in my fitness career! I walked away from the conference with more confidence in myself and my business that I never had before!”
Madison Murray, Founder, MadFIT

“FITposium has been pivotal in helping me expand my brand. I’ve attended the conference for the past three years and have seen my business grow exponentially as a result – most recently by publishing a best-selling book and hosting my own successful women’s conference!”
Lindsey Schwartz, Author, Founder, Powerhouse Women

While extraordinary, these attendee experiences are not unique. We have seen exceptional improvement in so many others who have joined us at FITposium.

Get your conference pass now before they sell out!

Passes for FITposium are on sale now and will sell out very soon as they have every single year!

Here is EVERYTHING that is included with your conference pass:

  • Multi-track educational conference
  • Magazine, podcast and commercial client castings
  • Portfolio reviews and pitch meetings with top magazine editors
  • Magazine editor panel reception (NEW!)
  • Networking mixer
  • Interactive workshop sessions (NEW!)
  • Advanced master class session (NEW!)
  • and much more!

If you are ready to have extraordinary success in your fitness brand and business then you cannot afford to miss FITposium 2019!

REMEMBER – space is extremely limited and FITposium will sell out. Do not wait another moment on launching your fitness dreams! Join the conference that’s revolutionizing fitness!

REGISTER TODAY! Get your conference pass now before they sell out!

James Patrick
FITposium Founder
IG @jpatrickphoto @FITposium

BTI #038: Featuring Stacy Jarvis-Paine, Clean Eating Magazine

In this episode of Beyond the Image, host James Patrick speaks with special guest Stacy Jarvis-Paine about her professional journey that led to her career as the Creative Director of Clean Eating Magazine.

James and Stacy walk through their working connection and discuss what drives them in their career fields and why passion for their work is a key commonality.

Stacy shares her tips for always evolving and remaining on the top of her game as an artist, citing the importance of staying current, paying attention to the way art is moving and changing in the world around her.

James then shares his approach to marketing and sales leaving us with some inspirational food for thought that we should all make a note of: Marketing is about telling your story and Sales is about being authentic.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

My Mistake that Lost Me Money!

In the last few months I had two ideas that I was contemplating taking action on.

The first would have gained me significant notoriety and a unique business angle that would have supported one of the brands I manage. I even made a note in my phone to get to this.

The second idea was an instant revenue generator that literally no one else in my industry was doing. The idea struck me during a mastermind retreat I was on last October. Come April of this year I was still contemplating how to make the action happen.

Then in the same week I came across a few separate things.

Someone had a similar lightbulb moment and launched a podcast all about my first idea. Now they were the first to market with this idea. They are the ones who got the notoriety and they are now the ones who can capitalize on this unique business angle to grow their brand (and they are doing just that).

I should be mad because that was my idea!

Then I was talking to not one, but TWO, people in my industry who had launched the same idea for instant revenue generation within my industry! How did they get the inspiration to do this? Because I had told a few people about my idea and it spread to them (I was literally able to connect the dots).

I should be upset because that was my idea!

Now… I sit here writing this.
Am I mad? Yes.
Am I upset? Yes.

But am I mad at the people who launched these concepts? NOT AT ALL!!!
Am I mad at the people I told my ideas to who spread them? NOT AT ALL!!!

I am upset and mad at myself that I didn’t take action on them when I had the ideas. It was an is 100% my mistake and my guess is that it is a lesson you too have learned.

From about ten or more years ago was the first time I really learned this lesson. I had developed a new marketing technique for the professional service industry. I was the first to do it. I was the first to test it. I was the first to explore it. Thus I wanted to create a white paper (industry report) so I had the proof that this was my invention – which it was… at the time.

I sat on the idea for years. Of course someone else would have the idea too. Of course someone else would take action on it. Of course someone else would write that paper. They did.

The day that white paper arrived on my desk I remember looking at the byline and not seeing my name (of course as I never wrote it) and I was only mad at myself.

I had the foresight. I took no action.

Foresight, without action, only leads to hindsight.

So take action on your ideas. Perhaps it doesn’t work out. But failing is tremendously better than knowing you could have created something you didn’t.

James Patrick
jamespatrick.com
IG @jpatrickphoto

Wait No Longer to Level Up! (Look Inside)

If you are reading this right now, what I know about you is that you are a driven and passionate professional who is:

  • Tired of waiting and finally ready to take your brand to the next level
  • Tired of limiting fears and willing to take action to step towards your goals
  • Tired of playing it quiet and committed to earning the success you deserve

Do not wait any longer to level up. I want your vision to become your reality.

That is why I want you to get your conference passes for the fifth annual FITposium Conference happening October 3-6 in Scottsdale, Arizona!

I KNOW this is the event that will finally make a difference for you!

Get your conference pass now before they sell out!

FITposium brings together the leading fitness entrepreneurs who specialize in helping individuals LIKE YOU successfully grow your brand and business idea to the next level.

Regardless if you’re a fitness talent, personal trainer, coach, gym owner, writer, influencer, nutritionist, clothing designer, photographer or small business owner – FITposium will give you all the tools, resources and connections you need to succeed!

By attending FITposium 2019 you will:

  • Learn how to establish, market and profit from a brand in fitness
  • Develop the necessary relationships to scale network and net worth
  • Meet face-to-face with leading fitness magazine editors and podcasters
  • Audition for high level exposure media features
  • Learn the most effective sales and conversation strategies
  • Understand strategic social media practices
  • Develop effective business systems and processes
  • Create the most effective media pitches
  • and so much more!

Get your conference pass now before they sell out!

You will learn from the top fitness earners and business owners, leading social influencers, marketing and branding specialists and from magazine editors themselves on the most effective and impactful ways to market and differentiate yourself, attract more clients, increase your income and grow your social media audience to expand your influence!

The results of FITposium attendees are mind-blowing! The alumni of the conference return year after year because they are more confirmed, more informed, more connected and thus better positioned to succeed!

They are, and you will, utilizing the proven market techniques, getting published more, growing their social influence and making more money in less time then ever before attending the conference.

“The progress my business has made has been astonishing! I contribute this to the motivation, advice and guidance of the FITposium conference,”
Karey Northington, Founder, Protein House Gilbert

“FITposium was the best thing I’ve ever done in my fitness career! I walked away from the conference with more confidence in myself and my business that I never had before!”
Madison Murray, Founder, MadFIT

“FITposium has been pivotal in helping me expand my brand. I’ve attended the conference for the past three years and have seen my business grow exponentially as a result – most recently by publishing a best-selling book and hosting my own successful women’s conference!”
Lindsey Schwartz, Author, Founder, Powerhouse Women

While extraordinary, these attendee experiences are not unique. We have seen exceptional improvement in so many others who have joined us at FITposium.

Get your conference pass now before they sell out!

Passes for FITposium are on sale now and will sell out very soon as they have every single year!

Here is EVERYTHING that is included with your conference pass:

  • Multi-track educational conference
  • Magazine, podcast and commercial client castings
  • Portfolio reviews and pitch meetings with top magazine editors
  • Magazine editor panel reception (NEW!)
  • Networking mixer
  • Interactive workshop sessions (NEW!)
  • Advanced master class session (NEW!)
  • and much more!

If you are ready to have extraordinary success in your fitness brand and business then you cannot afford to miss FITposium 2019!

REMEMBER – space is extremely limited and FITposium will sell out. Do not wait another moment on launching your fitness dreams! Join the conference that’s revolutionizing fitness!

REGISTER TODAY! Get your conference pass now before they sell out!

James Patrick
FITposium Founder
IG @jpatrickphoto @FITposium

BTI #037: Let’s Talk About Money

In this episode of Beyond the Image, host James Patrick discusses why it is important for creatives to charge for their services. He covers the struggles many artists have with their money mindset, charging what they are worth, finding clients in line with their value, how to get better at selling, understanding various rates for services, how to bid on campaigns, how to negotiate, the value of projects themselves and how to set a course to earn any amount of income you want as a creative. The show concludes with James covering additional ways to increase revenues as an artist.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #036: It is All Your Fault

In this episode of Beyond the Image, host James Patrick discusses the difference between having a passive and aggressive posture in business. He shares some background on when he was reactive instead of proactive and the importance of taking action to achieve your creative goals.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

Celebrating Our Heroes Through Images

On Sunday April 7, 2019 the James Patrick Photography team participated in our annual SHARE THE LIGHT creative campaign through a partnership with the Jewish War Veterans of the United States Copper State Post 619.

The Jewish War Veterans of the USA is the oldest congressionally chartered national Veterans service organization in America. It was founded in more than 120 years ago in 1896 by a group of Jewish Civil War Veterans. Their mission is to service our needy US Veterans, support our service men and women on active duty, confront anti-Semitism, honor the memory of fallen comrades and promote patriotism.

I and the rest of the James Patrick Photography team created the SHARE THE LIGHT campaign to partner with a charity and/or non-profit organization and provide creative services to support the organization and expand the visual exposure of their mission. That is why we entitled the program SHARE THE LIGHT. This is critically important to me to help give my services and talents to organizations that can truly benefit form them.

During the 25th Year Anniversary Celebration Ceremony, I set up a photo studio on site and provided portraits for both veterans and volunteers at the organization to visually tell their stories. Each person had the opportunity to be in front of my camera for a few minutes of their time while I worked to make a portrait of them.

This project actually originated two years earlier when I had the pleasure of working with half a dozen Korean War Veterans (including my wife’s grandfather) – several being members of the JWV of the United States Copper State Post 619. Those original photos inspired this new opportunity.

On behalf of the entire James Patrick Photography team, I would like to thank all the volunteers and Veterans of the JWV of the United States – not only for their time they were able to spend with us – but for their truly invaluable service they have provided this country!

James Patrick
jamespatrick.com
IG @jpatrickphoto