Leads > Likes

Are you tired of obsessing over how many likes each of your posts gets? Stressing over how the new algorytms are impacting your engagement and when to post and what to say.

What if we just abandoned caring about likes altogether?! Who wants to join me in that? Forget likes!

What is more important than likes?

Leads.

Leads are greater than likes. Let us all focus on getting leads. Business leads that we can use to grow our brands and our careers. Leave the likes for everyone else. Who is with me?

For those committed to growing their business leads, I look forward to seeing you at FITposium 2018! Register at FITposium.com/why to learn how to get more leads!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

What to do when you fall out of alignment

Couple weeks ago I was struggling. Running five separate businesses and launching a sixth takes its toll. On top of that I am trying to plan a wedding!

I am constantly being pulled in so many directions simultaneous that one day I woke up and I felt off. I was a little sad, a little depressed and completely out of alignment.

First thing, it is not like a light switch. Falling out of alignment is a gradual process. The stress, anxiety of doing what we do can slowly wear and tear on you. Each day you may fall a bit further away from your happy center.

The first thing you want to do is recognize the signs of when you start to fall out. Perhaps it is that you get a bit shorter, you feel a bit more rushed. If you can catch it early enough, often times you can refocus and recenter yourself.

I am personally a huge fan of meditating and journaling to return to my center. I will also hit the gym hard, turn my phone on airplane mode and focus on myself for an hour or so.

When I feel myself fall too far out of alignment, I do what seems really counterintuitive. I stop working. You might be thinking, what, are you crazy?!

But stepping away actually refuels and refocuses your energy. Gandhi was known to meditate two-to-three times as long if he felt busy or stressed.

Currently I take about 4 STRAIGHT hours per week uninterrupted completely away from work to recharge. My goal is to keep increasing that until I have a full day every week that I step away from all the work and stress.

Doing that relights you and reenergizes you. Try it.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

What Are They Doing That You Are Not?

At FITposium 2018 we have nearly 40 elite level presenters, most of which are in the multiple 6 and many of which are in the 7 figure earning brackets.

What are they doing that you are not? How are they achieving the success that you are dying to achieve?

Let’s be honest for a second though. It’s not just about making a living thought, right?
You want to make an impact!
With all of the info out there about sales funnels, branding yourself, social media engagement how do you know what to focus on with only so many hours in the day? Where do you even start?
It can feel overwhelming to get yourself known in this industry and effectively market yourself to really make a difference in the lives of others.
Exit the hamster wheel to get the right information and learn a different way
Sign up for FITposium 2018, Oct 5-7 • Scottsdale, AZ to learn from the best in the industry on how to level up your career at fitposium.com/why

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

How to Leverage Magazine Features

A magazine comes out and you were fortunate to land a feature inside the issue or, better yet, you are on the cover!

Now the time clock has started. In 30 days that magazine will no longer be on newsstands and will be replaced by another publication featuring someone else. You need to capitalize on this opportunity to leverage your feature and help it grow your influence or your profits.

Here are some pointers on how to gain extreme momentum with a published feature.

  • PROMOTE the feature on all of your social media channels. Help the publication out by driving traffic back to them. Encourage people to pick up the issue. Take a photo holding the issue. Ask people to tag themselves grabbing a copy of the issue. Do native posts as well as stories.
  • GO BEHIND THE SCENES by sharing the details on how the feature came together. Perhaps it is a blog feature, or a YouTube showcase or a podcast where you go into the background on how the feature, photo shoot and resulting printed piece was put together. Share the behind the scenes articles on your social media channels and consider promoting those posts.
  • USE THE LOGO from the magazine on your website under a headline saying “As Seen In” or “As Featured In” in effort to increase your credibility with your audience.
  • HAVE A CALL TO ACTION on all your channels. Your social media channels should be encouraging all your new visitors to check out your website where they can sign up for your newsletter, or obtain your lead magnet, in exchange for their email address. This is crucial so you capture their information before you lose their attention in you.

You can also make magazine features work for your brand in perpetuity. Going back to repost your published features, sharing information about it, behind the scenes and more to either remind people that you were featured, or to show new followers or subscribers your validated features that they were not aware of!

For more information on how to get published and how to grow your profits in your brand, attend our FITposium conference by registering at Fitposium.com/why

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

The Number 1 Thing to Differentiate Yourself

I had a call with a fitness entrepreneur who was worries that they should not move forward with their goals because “what if there are too many others doing it?”

I asked them if they believed that I should never have become a photographer because I was worried that there were too many other photographers.

Obvious what their answer was.

So many great ideas and passionate individuals never move forward because we are afraid that there might be too many others doing it, that we don’t have the right to do it, that we should be criticized for doing it.

But the number 1 thing that separates and differentiates people is actually doing it. You would be amaze how many people never take that step that you are going to take.

Actually doing it, sending it out the door, hitting published – that is the main thing that will differentiate you from others.

In the spirit of taking action, I hope to see you take action by attending FITposium and learning for the 40 best experts on how to level up your career in fitness. Get more clients, make more money and increase your impact!

Register at FITposium.com/why 

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Are You In The Top 1% of the Fitness Industry? You Could Be…

There is forecasted to be more than 330,000 personal training jobs by 2026. However the average personal trainer makes just more than $50,000 per year. Less than 10% make more than $80,000 annually. But what if you want to make six figures?

Cracking that six figure mark, making multiple six figures and even breaking into the 7-figure range requires that you be in the Top 1% of the Fitness Industry.

Why are more people not more doing this? Because they are not leveraging the best practices in the industry and making the right connections to level up their brands.

At FITposium we want to provide you and all the rest of our attendees with the resources, connections and career-changing opportunities for you to level up, accelerate your growth and get into the 1%!

Here is what you’ll learn at the FITposium 2018 International Conference + Expo:

  • How to get more clients
  • How to make more with your clients
  • How to make passive income
  • How to grow your audience
  • How to develop your content marketing
  • How to grow your e-mail list
  • How to best market your brand
  • How to grow successful relationships
  • How to get published
  • How to succeed in castings
  • What you need to have in your portfolio
  • And so much more!

At FITposium, it is not enough that we just give you the information and inspiration to succeed – we want to give you the connections and opportunities that can change your entire career!

The event on October 5-7 in Phoenix, Arizona will feature top speakers, key influencers, business leaders and opportunities from key magazine editors and commercial clients.

In addition, by attending FITposium you will qualify for a multitude of discounts on photography work, design work, web work and more!

The benefits of FITposium are many, the reasons not to come…? Well, we can’t think of any. We look forward to you entering into the Top 1%!

Passes FITposium are available exclusively at FITposium.com – get yours soon as we are more than 50% sold out!

Stay Inspired!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

 

How to Grow an Email List

One of the best ways to grow your e-mail list is to offer something extra in exchange for people’s name and e-mail address. This is called inbound lead generation and your tool for this will be a lead magnet.

Lead magnets could be in really any form you want – but it comes down to something of value that is essentially an appetizer to a main course you could sell them later on.

Some examples of a lead magnet could include:

  • Short E-Book
  • Free Guide
  • Top 10 list
  • Free Video Series
  • Short E-Course
  • Quizzes
  • White Papers
  • Case Studies
  • Tip Sheets
  • Video Demos
  • Trend Reports
  • Free Assessments
  • And more

The idea is a free resource where you can develop a pool of potential consumers to ascend through a series of offers. The individuals who take the journey from your social media channels to take action on your offer are saying to you that they are interested in more from you.

Focus on delivering the best value you possibly can. You must always give your best stuff so subscribers do not regret signing up for your offering, albeit free one.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Earn CEUs as a CPT

At FITposium 2018 you have the opportunity to earn Continuing Education Units and Continuing Education Credits for your personal training certification!

We are offering CEUs through ISSA, NASM and AFAA!

Space is limited for FITposium 2018 happening Oct 5-7 in Scottsdale and we are already half sold out.

Learn from more than 30 elite speakers and attend interactive workshops, magazine casting calls, portfolio reviews, networking mixers and more.

So many people have changed their lives and launched their fitness brand. Join our many success stories by registering today at FITposium.com

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Why Traditional Marketing Falls Short Today

If you were to sit in a college course about 10 years ago to learn about marketing – your professor would have you crack open a text book to review the Four Ps of marketing; Price, Product, Place and Promotion.

Over the next few months in that college course you would dive into each in attempts to understand how to form your product, how to price it, where to place it in the marketplace and what promotions to run to increase sales.

Unfortunately in our highly interconnected society and economy, the 4 P’s only scratch the surface of what you need to consider in your marketing efforts.

The entire fabric of the marketing landscape has changed drastically due to the impact the Internet has had upon our society. We have fundamentally shifted how we connect with others, how we seek out information and how we make purchases.

This new era has forced marketers to adapt to find new and more effective ways to connect with consumers.

If we were to place a name upon this new period it would be the rise of the consumer. The rise of the consumer has placed a vested power in the hands of those making the purchases unparalleled to anything before in history.

We live in a very noisy world. In this world, all of us are constantly bombarded by various messages from the second we wake up to the second we go to sleep at night.

Consider how many things are fighting to get our attention at every waking moment of our day. There is Facebook, Instagram, ads on Pandora, ads that come up before we watch a video on YouTube, TV commercials, radio spots, magazine ads, posters, billboards on the side of the road, bumper stickers, ads painted to the sides of buildings, e-mail, spam e-mail, SMS alerts, movie trailers; the list goes on and on and on.

And what is the result of all of this noise? We literally start to ignore and tune everything out. Our society has and is facing what we call an attention crash. We no longer care to pay attention to most things. Consider how many things noise has killed before they could blossom, innumerable ideas, products, services and non-profit campaigns.

So how is a brand to effectively stand out and market in this new era?

Set the 4 Ps aside and focus on one C… Content.

Content marketing has been the primary tool our clients, as well as countless other entrepreneurs, have been using to grow their brands.

It is about having authentic content that you offer to your audience that educates, inspires or entertains them. It has to be seen as valuable. Content is the new currency in the digital marketing landscape.

This trend to have content as the cornerstone of a marketing strategy will only continue to get stronger, especially as younger generations become more and more savvy at avoiding being marketed towards.

Content marketing is a focus on having consumers find you instead of you always having to find them.

Focus on creating great value-driven content for your audience. That is your new marketing plan.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Already Half Gone

We have been saying it for awhile and it is coming to fruition. FITposium 2018 is selling and selling quick! We are now more than 50% sold out. More than half of the seats available for this year’s conference are now gone. You need to get yours before the rest go – and they will! You can get them at FITposium.com

FITposium is dedicated to helping those with a passion in health and fitness learn how to spread their message more, get seen more, get published, make more money and impact more lives.

We achieve this with more than 30 elite speakers, interactive workshops, magazine casting calls, portfolio reviews, networking mixers, special guests, prizes and more.

So many people have changed their lives and launched their fitness brand. Join our many success stories by registering today at FITposium.com

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!