This Won’t Work

When I look back over the last 20 years of my career trajectory there are numerous clusters of time where I did not advance, where things simply did not work out the way that I hoped they would.

Contrast that to other times when things seemed to skyrocket even faster than I could keep up with.

When I get granular and really explore the difference in action that causes these two opposite outcomes it comes down to something some frustratingly simple.

When I don’t take action, things don’t work.

When I stick with the status quo, things don’t work.

When I don’t ask questions, things don’t work.

When I don’t take calculated risks, things don’t work.

Action is what overcomes obstacles.

Bucking the status quo is what creates change.

Asking questions is the key to growing.

Taking calculated risks can lead to the biggest rewards.

So you have two options in front of you. You can do what won’t work.

Or… (you’ve already gotten started and are getting to work).

James Patrick
jamespatrick.com
IG @jpatrickphoto

BTI #022: Featuring Matt Tuthill, Robert Irvine Magazine

 

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill. 

The two chat about Matt’s background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine.

This episode covers the importance of storytelling in the media, the requirements of emotional labor in one’s work and what he looks for when hiring creatives including the need to solve problems, great passion and an endless curiosity to try new things. James and Matt also discuss how to build rapport with subjects on set, why a shoot day should not end when a call sheet (or publicist) says it does, and the shifting changes of print publishing in a digital world.

Listeners can pick up a copy of the new special print issue of Robert Irvine Magazine available wherever magazines are sold or check out the back issues of the publication at RobertIrvineMagazine.com – also be sure to check out Robert’s new book that Matt worked on at ChefIrvine.com

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #021: Featuring Director & Producer Regan Rogerson

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry.

Also a personal trainer and health club owner, Regan’s entry into the world of fitness marketing bordered on accidental after a primitive fitness video shot in 2006 became an overnight success selling 250,000 copies worldwide. From there the Journalism graduate found himself working behind the scenes creating commercial campaigns for the sports nutrition world and has built a personal clientele featuring some of top names in the health and fitness world.

This interview dives into the importance of being unique, genuine and authentic in the development of a creative career. Host James Patrick and guest Regan discuss the importance of helping clients solve problems, how to stay hungry, how to learn from mistakes, how to balance a creative vision with the needs of a client, the importance of passion and individuality and why you should not only know who your audience is, you should know who is not your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #020: How to Effectively Use Content Marketing as a Creative

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts.

Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

James Patrick Photography 2018 Magazine Covers

2018 Magazine Covers

James Patrick Photography 2018 Magazine CoversIn 2018 I had the pleasure of working on a wide variety of magazine covers for clients including:
• Golf Magazine
• Women’s Running Magazine
• Fitness Magazine
• Modern Fitness Magazine
• and more!

My team and I were fortunate to work with a variety of professional athletes, television stars, models, business owners, actors and even some still art to make these covers happen.

I want to send out my sincerest thanks to the entire James Patrick Photography team for making all these projects a success.

But, most importantly, I want to thank all of our amazing clients, art directors, photo editors and creative leads who gave us these unparalleled opportunities!

Thank you so much – happy New Years and let’s make 2019 even better!

PS… hope you check out my book Fit Business Guide: The Workout Plan for Your Brand available on amazon!

James Patrick
@jpatrickphoto
jamespatrick.com

BTI #019: Who You Should Ignore

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us.

This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

What Changed My Entire Business in 2018 (and can for you in 2019)

Just yesterday I was recording a podcast with my business coach and good friend Chris Harder for the weekly FITposium podcast.

Over the course of about an hour we discussed a blitzkrieg of topics from our fears leading to inaction to our limiting mindsets, to daily habits and rituals that can shift our energy, to impact of those you surround yourself with.

SIDE NOTE: It is an interview that should not be missed if you are serious about growing your brand in the fitness industry (which if you are reading this, then you already are). Be sure to subscribe to the FITposium podcast by heading over to the Apple Podcast App, or iTunes, or Stitcher, or Google Play Music or even FITposium.com – needless to say, it is easy to find.

It was exactly one year ago (to the date) that I first connected with Chris. I was listening to his podcast, For the Love of Money, and he was talking about the launch of his own mastermind to bring together two dozen entrepreneurs to connect and go somewhere together as a tribe. I immediately applied and within a few days was approved and signing up.

Over the following 12 months everything began to change.

Not just my business. It was how I looked at my business. It was how I took action. It was the habits I set for myself. It was fundamentally how I looked at the goals I set for myself.

So many of us are not achieving beyond a certain level or limit because we never stop to think how we could actually do that. Take making 7 figures as an example. Instead of thinking that is too lofty of a goal or that you would have no clue how to even begin, reframe it by asking where you could specifically make that seven figures and where the revenue would come from and how.

What is the thing that gets us to push beyond what we know or what we are comfortable with?

A tribe.

When I talk to those in the industry who are struggling, I find out fairly quickly that they are surrounding themselves with others who are either struggling or are imposing and passing on their fears and limiting mindsets.

Think about how our parents, who love us (hopefully) try to protect us by minimizing our dreams. Think about how our bosses, friends and colleagues warn us to stay in our lane and to not take too many risks.

Imagine if everyone you surrounded yourself with was more apt to taking risks, more generous with their time and resources and more willing to challenge you to push beyond what you are doing.

That company would shift everything for you. It would also, added bonus, shift how creative you get in achieving your own goals. No one wants to be the person at the table who is not trying the hardest.

Is it harsh to suggest that you need to dump those who keep you limited? Yes, it is harsh, but it is exactly what you need to do. At a minimum, you need to set boundaries with those in your life so they are not inflicting their own fears onto you.

But that is only the first half of what you need to do.

The second half is you need to surround yourself with that new, high level, tribe.

You could do what I did, which is join a mastermind. We were so inspired by my changes that we started our own called the Get Amped Mastermind, that sold out for 2019 in only 3 weeks.

We are now taking applications for those wanting to be on the waiting list for our 2020 group.

You could also hire a coach to help push and keep you accountable, something I am also available to help you with if you contact me here.

Or you can form a group on your own to keep you accountable.

Imagine how different 2019 can be if you changed your circle. Make it yours. Be accountable. Own your success.

James Patrick
IG @jpatrickphoto
jamespatrick.com

The A-Hole Who Ruined My Entire Presentation

Maybe seven or eight years ago I was presenting at a seminar for fitness models and actors on website strategy, analytics and search engine optimization – back when people actually cared about SEO.

There were about 50 people in the room and I had rehearsed my presentation probably two dozen times. I was ready and prepared for almost anything.

Almost anything.

The one thing I could not have accounted for (or even fathomed) as the a-hole who sat in the front row with the intention of derailing and ruining my presentation.

During my entire one-hour seminar he glared at me intently with his arms crossed and the biggest “screw you” look plastered across his forehead. As I spoke he shook his head in disagreement. As I made points he sighed. As I tried to make crowd-warming jokes he rolled his eyes. Right in the middle of sentences he would cut me off to interject a question with the direct intention of trying to prove to everyone listening that he knew more than me about the topic I was presenting about.

First off, I think we should all get on the same page and agree this pathetic excuse for a man is of the lowest level of diseased riddled crap scraped from that basin that mobile bathrooms dump out to. My apologies to any pieces of crap who were offended by that reference.

About a week later I found out from the event organizer that this guy only attended the event as a guest of his girlfriend and was not happy about the idea of her being at a conference where she could learn to be successful enough on her own so he set himself out on a mission to attempt to crush and embarrass all those presenting at the event. Apparently he did this to every single presenter. Why the event organizers did not ask him to leave is another matter entirely.

Regardless, I think we all agree that this scumbag is part of the worst order. Despite that, I have to admit something. I made a far greater error. Not only did I allow this festering boil to get under my skin – I actually allowed it to impact the overall presentation. I was off my game and the other 49 people in the room were robbed of my best abilities.

But here is the grander problem that we all face. Each of us have “that guy” (or girl) in our minds every single time we go to do something new. We think about that person, whether they are real or not, before we release a blog, post a podcast, write an Instagram post or get up on stage to give a presentation.

The result is we shave off the unique edges of our brand so as not to upset that person. We tailor our work, temper down our persona so as not to even stand out. What happens is we then are no good to anyone because we have nothing that defines us.

Our edges are what define us. We must never shave those down to appease someone who does not matter.

Read that again, that person does not matter.

So you have to decide who matters for you and your business. Who truly matters? Who are you truly trying to connect with? If someone other than that person is unhappy with what you are doing – then who cares?

James Patrick
@jpatickphoto on IG
jamespatrick.com

BTI #018: How to Make More Revenue in 2019

In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year.

The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most importantly, why you should be reverse engineering your income goals.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

Pain that Hurts Versus Pain that Helps

About six years ago I had this sharp tightness of pain under my ribs at the top of my oblique muscle. I assumed it was an odd muscle cramp or knot and that I needed to work thought it.

For a week I heavily stretched and even more heavily trained assuming at some point the tightness would loosen and the pain would subside.

And I had good reason to attempt this approach. Consider all the platitudes we hear.

No pain, no gain.

Pain nourishes your courage.

The pain of discipline.

Take your pain and play with it.

Pain is only temporary.

We see slogans printed on posters, tank tops and even movies and song titles encouraging us all to put up with and push through our pain if we want to be stronger, better and more successful.

What happened to me? I tore my oblique, which led me to months of doctor visits followed by significant physical therapy to rehab and regain strength. I was told that my range of motion would never get back to 100% again. In fact, it was not until last year that I felt confident in the core strength to lift heavy again – a full five years after the injury.

Instead of trying to work through this pain, it was my body telling me to slow down and rest.

This translates to how we operate and manage ourselves professionally. Granted, I am a huge proponent of facing resistance to get stronger. The entrepreneur who pushes through difficult or scary situations is the entrepreneur who scales faster.

However, just like with our bodies, our minds will tell us when we need to slow down. Without that balance we face a mental crash. A creative burnout that could sideline us from moving our brands forward.

Thus, sometimes the best way to move forward is to step back and take a moment to breath and reflect. Even in training our body we need time to recoop.

James Patrick
IG @jpatrickphoto
jamespatrick.com