Is Your Own Mind Holding You Back?

I was having a conversation with a fellow photographer who runs a social media group to connect other photographers. I approached this individual with an idea of doing a co-op live where we share information to the group on how they can better market themselves and grow their businesses and careers.

The response back was not what I was expecting.

“I’m not interested in helping photographers with marketing in my local market, as it is something I’m still trying to establish myself ahead of my peers…”

Imagine that this is coming from someone who is claiming they are a resource and connection for others.

I would like to explore this mindset. In this individual’s opinion, work in the market is very finite and if we go public and share our insights and information in attempt to help others, then we are allowing them to steal work from us.

A few years ago I heard a similar rhetoric from another photographer on how so many up and comers were stealing all of their business and how awful it was that they were “cheating” the system.

Supposing they were both accurate and the industry was very finite and limited, and work was drying up, why then are so many finding ways to succeed? Why then are so many scaling up versus down? Why then are individuals finding new and innovative ways to do exciting work if all is wrought with limited resources?

If you show me someone who is struggling in business and I will show you someone else who is succeeding in the exact same market!

The difference between the two, I can almost guarantee it, is their mindset.

Do you look at your industry as being filled with limitations? Do you resent the success of others and assume they didn’t deserve it. Do you envy when others achieve what you are trying to achieve?

If the answer to any of these is “yes” then you are handicapping your own potential.

Let us flip the script now. Imagine if everyone within your industry had the best knowledge and resources. Imagine if they openly shared best practices and ideas. Imagine if instead of competition they practice co-opetition.

Now; imagine how much better the industry would get. Imagine how much more work and opportunity there would be. Imagine everyone pushing each other and rising the tide for all boats.

Having this mindset is not natural for many. To be honest, it certainly is not natural for me. But one can train himself or herself to look at the world this way just like some trained themselves to have a limited mindset.

And the more we practice shifting that mindset, the stronger that muscle gets and the easier it becomes. As with anything, it requires exercise to improve.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Today and Tomorrow are Last Days to Save!

Today is the LAST DAY to save on your conference pass for FITposium 2018!

The FITposium 2018 International Conference + Expo will be happening October 5-7 in Phoenix, AZ.

Conference passes are available exclusively at FITposium.com. Space is extremely limited and we have sold out EVERY SINGLE FITposium conference. This is the start of our last week of early bird pricing!

This three-day event will feature:

  • Industry leading speakers
  • Magazine editors
  • Casting calls for magazine projects
  • Portfolio reviews
  • Vendor expo
  • Fashion show
  • Networking mixer
  • And so much more!!!

The mission of FITposium is to provide you with all the information, resources, connections and opportunities to get your fit brand in shape! Launch your career in fitness. Get more clients in your business. Make more money in your trade. Get yourself published in your favorite magazines. Learn all of this and more at FITposium 2018.

This event features presentations from:

  • Callie Bundy, Fitness Entrepreneur
  • Ashley Drummonds, Fitness Entrepreneur & Owner of ABS Protein Pancakes
  • Mindy Harley, Social Media Marketer
  • Karey Northington, Fitness Entrepreneur
  • Lisa Simone Richards, Visibility Strategist
  • Lindsey Schwartz, Best-Selling Author
  • Shaina Weisigner, Podcasting Expert
  • Danny J, Fitness Entrepreneur
  • Jon Boles, Business Coach
  • The Freemans, Business Coaches
  • Tana Cogan, Fitness Influencer
  • SIbyl Smith, Branding Specialist
  • Nick Bayerle, Business Coach & Owner of The Billion Dollar Body
  • Brandon Carter, Fitness Entrepreneur
  • Billy Polson, Business Coach
  • Jessica Marksbury, Senior Editor, Golf Magazine
  • Gabby Richman, Editor in Chief, Scottsdale Health Magazine
  • Tanja Scmitz, Editor, Fitness Magazine
  • and MANY MORE TO BE ANNOUNCED!!!

If you have not yet, subscribe to the newsletter list at FITposium.com so you will be notified once tickets go on sale in jus ta few days.

We truly expect the 2018 event to sell out faster than our last three conferences!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

 

Only A Week Left!

There is only one week left to lock in the early bird pricing for FITposium 2018!

The FITposium 2018 International Conference + Expo will be happening October 5-7 in Phoenix, AZ.

Conference passes are available exclusively at FITposium.com. Space is extremely limited and we have sold out EVERY SINGLE FITposium conference. This is the start of our last week of early bird pricing!

This three-day event will feature:

  • Industry leading speakers
  • Magazine editors
  • Casting calls
  • Portfolio reviews
  • Vendor expo
  • Fashion show
  • Networking mixer
  • And so much more!!!

The mission of FITposium is to provide you with all the information, resources, connections and opportunities to get your fit brand in shape! Launch your career in fitness. Get more clients in your business. Make more money in your trade. Get yourself published in your favorite magazines. Learn all of this and more at FITposium 2018.

If you have not yet, subscribe to the newsletter list at FITposium.com so you will be notified once tickets go on sale in jus ta few days.

We truly expect the 2018 event to sell out faster than our last three conferences!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

How to Get Published in Magazines

A number of years ago I authored the e-book Fit Model Guide: How to Get Published and since then have sold hundreds of copies to fitness talents wanting to learn what it takes to get featured in magazines.

The book included interviews with a variety of top magazine editors, communication specialists and marketing gurus each giving their insights, best practices and resources to help you get published in your favorite magazines.

I’ve decided that I am going to be making a long overdue sequel to this book! But, before I crack open the laptop to start writing a new guide, I want your feedback first.

What are your main struggles in getting published? What are your questions? What do you want to specifically know about getting publishing in magazines?

I will take your questions directly and find the answers and put that into the sequel to Fit Model Guide: How to Get Published

Please connect with me directly to share with me your thoughts and questions. Thank you so much!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

FREE Content to Level Up Your Brand

I consider it my responsibility to share as much information as I can to help my audience in leveling up their careers. Currently I am in the process of developing several new books that I will be releasing for sale, but in the interim I want to provide you all a list of content we have created that you can access entirely for FREE!

JAMES PATRICK PHOTOGRAPHY BLOG
Located at: JamesPatrick.com/Blog
Since you are receiving this e-mail, you are already signed up, but I have 10 years of articles covering a bevy of topics on personal development, marketing and business strategy online that you can access at anytime!

FITPOSIUM PODCAST
Located at: FITposium Podcasts as well as iTunes and Google Play Music Store
This weekly podcast covers everything fitness entrepreneurs need to know to get more clients, make more money, get published more often and change more lives. Subscribe and tune in to our weekly episodes.=

FITPOSIUM ONLINE EDUCATION NETWORK
Located at FITposium Online Education Network
In addition to our weekly podcast, the FITposium network also has a multitude of video and article features to keep you informed and inspired on moving towards your goals!

RELATIONSHIP MARKETING FREE E-BOOK
Located at: FITposium.com
In this FREE e-book I cover everything you need to know to build successful and lasting relationships with your target clients. You can receive this by signing up for the newsletter at FITposium.com

HOW IT WAS LIT PHOTOGRAPHY FREE E-BOOK
Located at: How it was Lit Ebook
This is a FREE GUIDE I created for photographers looking to enhance and improve their lighting techniques. The guide covers a variety of lighting set ups, how I created the shots and what readers should know about trying to replicate the styles.

RECENT PODCAST INTERVIEWS
Here are a list of recent podcast features I am interviewed on where I share information on growing and marketing your brand.
Be That 1% Podcast: https://bethatonepercent.com/026
Fitness Career Mastery Podcast: http://www.fitnesscareermastery.com/fcm-022-top-tips-on-how-to-pitch-your-brand-to-publications/

I sincerely am looking forward to your success!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!

Level Up Your Fitness Career Now

The FITposium 2018 International Conference + Expo, which will be happening October 5-7 in Phoenix, AZ.

Conference passes are available now exclusively at FITposium.com. Space is extremely limited and we have sold out EVERY SINGLE FITposium conference.

This three-day event will feature:

  • Industry leading speakers
  • Magazine editors
  • Casting calls
  • Portfolio reviews
  • Vendor expo
  • Fashion show
  • Networking mixer
  • And so much more!!!

The mission of FITposium is to provide you with all the information, resources, connections and opportunities to get your fit brand in shape! Launch your career in fitness. Get more clients in your business. Make more money in your trade. Get yourself published in your favorite magazines. Learn all of this and more at FITposium 2018.

If you have not yet, get your tickets now at www.FITposium.com – you can save $100 before prices increase!

We truly expect the 2018 event to sell out faster than our last three conferences!

James Patrick
IG @jpatrickphoto
jamespatrick.com

 

Why We Delay Launching Our Products and How to Fix It

I am in the midst of writing my third book and I am struggling right now – but not where you might think. You might assume I have writer’s block and am not sure where to take it or what to do next. Actually it is quite the contrary.

I have the entire structure complete and each time I set down to write I can easily churn out page after page of what I consider to be great and worthy content to include.

But every time I open up my manuscript I see another vein I need to add in that will require another 40-80 hours of writing and add in another 50-100 pages of content. This could quite literally go on forever and constantly be delaying my book from being finished and going out to the public.

I’m assuming that perhaps you’ve dealt with something similar. You are looking to launch something. Perhaps it is a book, or a training course, or a program you have been scripting. But you delay launching it. You keep toiling over it, changing it, fixing it, improving it, adding to it, revising it, then adding more to it. The cycle goes on and on as long as you will allow it to.

Thinking back, I actually did this with my first book as well. And I allowed that cycle to go on for several years. That was several years of me delaying my own book release!

My second book however, I started it, wrote it, edited it, completed it and shipped it out for publication all within my time frame I set for myself.

So what was different between my first book with my second book? The difference was I made the commitment, a hard deadline of when I was going to launch my second book. At the very start I wrote out everything that needed to be included in the book and detailed the entire framework. I came up with every objection, alteration and revision I could think of right at the start – before I even started writing.

Then when I started writing, I kept to the script, I wrote the book, I edited it, hit my deadline and hit publish to release it.

Seth Godin has written about this in his book Linchpin. He calls it Thrashing. When we set out to do something as entrepreneurs we thrash. We thrash by coming up with every iteration, revision or medication we can to try to make it perfect before we launch

What we must realize is that there is no perfection. We have to commit to launching. We have to commit to releasing it and then realize that we can later revise it.

But it is impossible for us to know what we even need to revise until our product is in the marketplace and we are getting feedback on it.

You want to release a podcast but want it to be perfect before you start recording and publishing? I say start publishing right now and get better as you go.

You want to release a blog but want it to be perfect because you start writing and publishing I say start posting articles right now and get better as you go.

You want to release a guide to sell online but keep editing it so it is perfect? I say set a hard deadline, get it done and post it. Get feedback on how it sells and in a year release a revised version of it.

The only way to break the cycle of delaying your launch is to commit to a date, get the thrashing done early and understand that you may just end up revising it at a later date.

James Patrick
IG @jpatrickphoto
jamespatrick.com

Which Would You Prefer, Success or Vanity?

Serious question… when did we start trading out legitimacy for vanity?

Our social media is engulfed with individuals who are more concerned with appearing successful rather than doing the work it takes to become successful.

I am not going to spend the time or investment to develop a real portfolio – instead I am going to work with anyone willing to give me money to take my clothes off pretending I am building a portfolio. 

I am not going to take the risk of pitching to real magazines and clients – instead I am going to overly celebrate the fake success of being featured on an “online” magazine that no one has ever heard of.

Why do we concern ourselves with the validation of celebrating a success we know has no merit?

One of my favorite photographers here in Arizona, Tom Spitz, has literally no website and no social media presence. Yet he stays fully employed and booked as a photographer because his clients are obsessed with him, his work and his energy. His work has won countless awards, yet he personally has probably never submitted anything and certainly never attended the ceremonies. Instead he stays focused on the craft and making it as close to perfect as he can. That is what I hope to aspire to in my own photography career and why I interned and assisted him early in my journey. His approach to his work is what leads to his success.

Lindsey Schwartz is a best-selling author and now is coordinating her own series of motivational events. Amongst all that I’m honored that she is a dear friend of mine. When she was writing her book, Powerhouse Woman, she was genuinely writing to help others. When she gathers together a group of people, she is genuinely striving to improve their lives. In an industry that is often overrun with posturing and self-boasting, she is one who shines with authenticity and an honest mission. That is what leads to her success.

I’ve known and worked with Dave Dreas for close to a decade and our work together has been published in numerous magazines both as interior features as well as covers. Yet Dave remains one of the most ego-less people I’ve ever met. What does Dave focus his energy on? His brands. Growing his gym, growing his online businesses and providing better value and service to those who choose to purchase from him. He spends time thinking about solutions for his client’s biggest problems. That is what leads to his success.

I first met Karey Northington right before she was doing an NPC competition and we did a quick photo shoot together. Since then she has exponentially exploded her brand not just as a fitness talent, but as a trainer, as a coach, as a business guide and now even a restaurant owner. She is a serial-entrepreneur concerned about making great content and providing the best service possible to her clients. That is what leads to her success.

As you personally chart off on your course, pay attention to the decisions you make, to the actions to take and to the plans you set. Focus on your intentions and your goals. Where is it that you want your ship headed? The effortless path to the land of vanity? Or the uncharted course to your success?

James Patrick
IG @jpatrickphoto
jamespatrick.com

What Your Brands Needs to Accelerate Your Growth Right Now

This past weekend I had the pleasure of being a part of a highly awesome moonlight hike during a full moon. After a brisk hike right after sunset, a group of about 30 of us sat down for a meditation session led by Danna Salhani where we got to then release mental and emotional barriers that were holding us back by literally writing them on a piece of paper and burning them. Don’t worry, they were safely burned in a metal container and we had copious amounts of water nearby. By the time the meditation was over we then hiked down off the mountain under the light of the full moon.

Sounds pretty amazing right? Would it surprise you to know the entire event was a commercial endeavor?

My best friend of more than a decade, Jason Black, launched his own clothing line last year called Agstract Apparel. The idea was actually quite ingenious. Jason loves photographing rocks, gemstones and precious minerals up close to show the intricacies and patterns of colors. He would then print his beautiful images on canvas that people could purchase and hang up as artwork in their house.

The idea to turn his prints into a clothing line was his “a ha” moment stroke of inspiration. What better way to celebrate and share his love for the beauty the earth creates then to create a series of yoga and athletic leggings using those same patterns? After all, who loves Mother Earth more than yogis?

Flash forward a few months and Jason now has his online store set up and ready to do business. He posts about his work on social media and a few sales are trickling in – but something is missing.

Community.

The essence of a community is a group of people, a tribe, connected under a unified idea, or concept or vision. In the case of Agstract Apparel it was the love for both being active and an affinity for the Earth itself.

Jason began hosting monthly get-togethers for people to connect and share in an experience as a community.

The first was a yoga class, the second was the moonlight hike and meditation. The third, which tickets are on sale now, is a rock-climbing event. He is also arranging a group clean up to get together to help restore Mother Earth a little bit.

At the events, there are no hard sales pitches for his clothing line – yet people are so excited to get their own leggings because it becomes more than just an apparel company. It is a community. It becomes a movement.

That is what would accelerate your own brand right now. Build a community around it.

James Patrick
IG @jpatrickphoto
jamespatrick.com

FITposium 2018 Tickets Now on Sale!

The FITposium team is going into the fourth year of our annual conference now called the FITposium 2018 International Conference + Expo, which will be happening October 5-7 in Phoenix, AZ.

Conference passed are now available exclusively at www.FITposium.com. Space is extremely limited and we have sold out EVERY SINGLE FITposium conference.

This three-day event will feature:

  • Industry leading speakers
  • Magazine editors
  • Casting calls
  • Portfolio reviews
  • Vendor expo
  • Fashion show
  • Networking mixer
  • And so much more!!!

The mission of FITposium is to provide you with all the information, resources, connections and opportunities to get your fit brand in shape! Launch your career in fitness. Get more clients in your business. Make more money in your trade. Get yourself published in your favorite magazines. Learn all of this and more at FITposium 2018.

We truly expect the 2018 event to sell out faster than our last three conferences! Do not wait to get your fit brand in shape!

James Patrick
IG @jpatrickphoto
jamespatrick.com

Author’s Note: If you enjoyed this article or found it helpful – please share it with a friend or colleague. Also, please contact me when you are ready to level up your professional photography, graphic design or video needs!