How Mass Accountability Helped Me Lose 60 Pounds!

Before and After Photos

It was 8 long years ago I decided to step on stage and compete in the NPC’s Men’s Physique Competition. What that meant was that I had to shed 60 pounds to get to a weight that I had not been at since I was 16 years old playing high school football.

It was a 16 week process to get myself on stage – but I had done something intentionally to help myself in the process.

Right at the onset of this journey I went to Facebook and posted about my intentions, what I wanted to do and that I needed help from everyone I knew to push me and to keep me accountable.

Over the 16 weeks that ensued I would not only get texts and e-mails from my tribe, but everyone I would see someone I would know I would be asked about my progress.

I created mass accountability and was held to my goals for the duration of my 16 weeks, which got me up on stage and even earned a call out in my class. Granted not something I would ever fathom doing again for a myriad of reasons – but let’s explore the creation of mass accountability.

The positive social pressure to continue to push towards your goals or your intention serves as a constant reminder on why we are striving to make a change or accomplish something new.

HOW TO REQUEST THE SUPPORT

  • Have a clear ask. One of our primary rules is “you don’t get what you don’t ask for” – we have become so bad at requesting or asking for help, but it is the paramount thing that can get you more of what you want and need. But make sure your ask is clear and easy to follow. In my case it was “when you see me, ask me how I am doing in my training and nutrition.” That simple and clear request served as a constant reminder to push hard towards my goals.
  • Set a real deadline. When I asked for help it was for the March 2012 competition. I set the date and shared that with my tribe/audience so they knew what the timeline was. Also if we don’t set a deadline, we don’t take it as seriously.
  • Repeat and remind. Everyone is super busy – of course. So don’t be shy about the occasional reminder and request for support, help and accountability.

There are a variety of other ways in which you can create this accountability.

  • Join a mastermind like GetAmpedMastermind.com where your coaches and fellow mastermind members push you and hold you accountable
  • Create your own accountability tribe or network you can connect with
  • Make a wager based upon your goal/target and share the terms

How has creating mass accountability worked for you? Let me know!

As always, we love it when you share this article online or with a friend!

James Patrick
JamesPatrick.com
IG @jpatrickphoto

How Not Celebrating Your Accomplishments Can Be Harmful

I have the best coaching clients in the world. The entrepreneurs I get to work with take the biggest leaps and earn themselves the greatest rewards. However, every now and then this situation will come up – and thus it is important enough that I need to do a deep dive into it.

The unwillingness, or the fear of celebrating one’s accomplishments.

You achieve something amazing in your path or your journey but you hesitate sharing the story of your success with others because you are afraid that:

– It might make someone feel bad because they haven’t done that or

– You might get judged for it

It triggers that imposter syndrome of “who am I to be doing this?”

Not celebrating your accomplishments is damaging on two fronts.

First, if you personally are not taking ownership for the amazing things you are doing – you will inherently be less motivated and less likely to continue the motivation to go further in your journey. You are far more likely to be susceptible to burn out and fatigue. You can lose sight of your purpose and intention. You have a much higher propensity of giving up.

Celebrating your accomplishments – no matter the size, is a key strategy for enhanced and sustained motivation. It is also taking that ownership to build credibility with your audience even further.

It confronts that imposter syndrome with a huge victory of accomplishment making it much easier to face that fear in the future, and it will come up again.

But we must also explore how your lack of celebration is actually harmful to others.

If you do not celebrate your accomplishments…

If you do not promote the achievements you have earned…

It actually will inhibit the success of others.

Perhaps they will not push themselves as hard because they don’t see what is possible. Perhaps they won’t even try as they don’t see what can be achieved.

We model ourselves after success.

Success begets more success.

So the more you succeed and the more you share and celebrate your success, the more you give others the motivation and the permission to seek out and achieve their own success.

Thus to not celebrate your success is to actually rob your fellow entrepreneurs from the motivation, inspiration and accountability to achieve their own.

As always, we love it when you share this article online or with a friend!

James Patrick
JamesPatrick.com
IG @jpatrickphoto

Why You Should Raise Your Rates

NOTE: We are released a new module at FITposiumPLUS.com all about how to increase your revenue as a fitness entrepreneur. This multi-part video course is available exclusively to members of FITposiumPLUS.com

If you are like many entrepreneurs, the title alone of “raising rates” can send you into a panic spiral.

You immediately come up with a whole host of reasons why you cannot charge more for what you offer.

  • The economy is not right
  • No one in my area would pay more
  • My competition is keeping my rates down

First, start by taking a deep breath and allow me to explain how you can actually increase your rates and how it will help you open up more time while earning more revenue.

Now, let’s explore where your revenue generates from.

If all of your revenue comes from working with someone in person then you are a freelancer who trades your time for money. There is no shame in that but if that is your business model you only have two options when it comes to making more money.

OPTION 1: GET MORE CLIENTS
This option obviously makes complete intuitive sense. The more clients you have the more money you will make. However, you will quickly run out of time and hit that ceiling where you are maxed out on the clients you can take on, but still have not yet hit your financial goals.

OPTION 2: GET BETTER CLIENTS
What does better clients mean? It means clients who will pay you more! Let’s look at some specific examples.

If you have 20 clients at $50/hour then your take home is $1000

HOWEVER, if you raised your rates by only $10, and let us say you lost 3 clients because they no longer wanted to pay you, you would be left with 17 clients at $60/hour – and you would b making $1020. Read that again, you lose 3 clients but you make more money and you opened up 3 hours in your schedule.

Let’s take it on step further. You raised your rates by $20 instead of $10 putting your new hourly rate at $70/hour. Assume you lost 5 clients, which is 25% of your total client base. You would then have 15 clients at $70/hour and you would be making $1050. You now are still making more money and have opened up 25% of your availability!

Before you revert back to all the stories you tell yourself about how the market is oversaturated, competition is undercharging, the economy is rough or your client’s not having the disposable income to invest in you – let’s address a few key and important facts.

  1. You are NOT selling your time, your knowledge, your expertise, your reputation, your education or your credentials. You ARE SELLING the RESULTS you deliver. That is all clients actually care about. This means that the value of the outcome you deliver is PRICELESS. You are changing people’s lives for the better with your product or your service. So why should you not charge more? A premium!
  2. Here is another fact about consumer behavior that is IMPORTANT: Buying the best (a premium) feels really good! It makes the consumer proud that they invested in the best. When you buy the best of something you have a heightened sense of pride and accomplishment. When I hire the best business coach, I feel better about myself. When I invest in the best camera gear, I wear it like a badge of honor. Look at what I got or look at what I am doing!
  3. Charging a premium price demands a premium investment from your clients. When I charge $2000 for a photo shoot – those clients show up better, more prepared, more engaged and more willing to be active and work than when I charge $500. Your clients will respond the same way. Think about how you personally show up when something is free versus $100 versus $1000 versus $10000 or more. So ask yourself: HOW DO I WANT MY CLIENTS TO SHOW UP? Do I want to work with $40/hour clients or do I want to work with $125/hour clients? It is up to you.
  4. It is FAR EASIER to hit your income goals in $1000 chunks versus $100 bits. Less clients mean less sales which means you have more time available.

CASE STUDY: Client in my mastermind who I challenged to double her rates. She had all the objections above but tried it anyway. She made her matched her entire 2018 income in only 3 months.

My hope is that this article has helped illustrate why you should be increasing your rates for the amazing services that you offer to the world.

As always, we love it when you share this article online or with a friend!

James Patrick
JamesPatrick.com
IG @jpatrickphoto

How to Take Annual Goals and Quarterly Action Plans and Put them into Daily Actions

Two weeks ago I covered how to build your annual goal tracking sheet and last week I covered how to turn that goal tracking sheet into a quarterly plan which indicates your action items for each and every week.

Now we are taking it the final step to turn these sheets into daily action item logs. All of this is to help ensure that you are moving closer towards your goals and achieving more in 2020 than you ever have before.

For the audio version of this lesson, check out the BEYOND THE IMAGE PODCAST where I do a deep dive on the topic!

For daily action plans I prefer the bullet journaling method (check out the book all about how to create a bullet journal) – but here is how I tie it into everything we discussed.

I start my bullet journal with listing out the action items that need to happen in any given month. Where do those action items come from? Easy! The 90 Day Roadmaps we created last week. I just copy all of the relevant ones over to the month of January. Now I have a full list of everything I need to get done in that month.

Next, every Sunday I host what I call a WAR ROOM meeting. I start by doing this alone and if I need to bring my team in for a portion of it, I do that at the end. But the idea of a war room meeting is you set your action plan for the week.

From my monthly list, I break out what I need to get done that specific week. You are noticing the trend. I take a goal and I break it into the ridiculous bits to make it easier to manage and digest.

Big goals seem hard AF to get done. But break them into 52 tiny chunks and every week you move forward in your progress.

If I look at my war room action items for this week it involves work across most of my projects. But I have no projects that need to be finished this week, just moved ahead incrementally. However if I don’t accomplish these tasks for this week, everything the following week will now be a week behind.

Once the war room meeting is concluded and I have my list of what I want to focus on that week I open up my Calendar App. I prefer Google Cal as I can share with my team, but whatever way you want to track your time is fine.

I go into the calendar and I start to block out the time throughout the week (and yes, I only work 1 week at a time) that I need to accomplish the week’s worth of action items. I need an hour for this task here, 30 minutes for that task there. I block out my time aggressively but leaving about 30 minute buffers in between blocks to allow some stuff to roll over or stuff to come up (which it always does, naturally).

The war room meeting and calendar build can take me anywhere between 30 minutes and 90 minutes depending on the complexity of the week I have ahead. However it is worth every second as it is what ensures my focus and effectiveness in the week ahead.

Thus I invest this time to SAVE time throughout the week.

Lastly, every day in my bullet journal I will list out the tasks that need to get done that day, from my weekly list and my time blocked calendar. I work quickly, focused and aggressively knocking off each component on my list.

If I planned my day effectively, I finish on my estimated concluding time. The more I do this, the better I get at estimating. It is a muscle that requires work.

Know that early on it will be harder.
Know that early on you will get off track easier.
Know that early on you will be easily distracted.

However the more you focus, the more you customize to your needs, the easier it will get, the more focused you will get and the more accomplished you will become!

As always, we love it when you share this article online or with a friend!

James Patrick
JamesPatrick.com
IG @jpatrickphoto

 

How to Turn Your Annual Goals into Quarterly Action Plans

Welcome to the sequel article to last week’s article on creating an annual goal plan that you can actually stick to so you can achieve your goals!

If you want a full audio recap of this approach, check out my 12/25/19 episode of the Beyond the Image Podcast where I discuss all of this in detail.

So in last week’s session we discussed how to lay out your goals and plans for the entire year. Now we need to take the next step to break these big goals into quarterly chunks.

We do this using a new page (or a new sheet in EXCEL or GOOGLE SHEETS) we call the 90 DAY ROADMAP. Also often known as the gap map.

IMPORTANT: Only plan the 90 day roadmap for the quarter you are either in or about to enter. It would be a disservice to fill out a roadmap for two or three quarters down the road as it would not be able to factor in the results of what you’ve done to that point. So we focus on the next 90 days, 12 weeks and 1 quarter.

In the furthest left column you will write out each of the goals from your annual sheet that apply to the first quarter of the year. We know these because we gave each of the goals a deadline. But not every deadline applies to 1/1/20 and 4/2/20. So only select the goals that apply and copy them over to this new sheet.

BONUS: If you want to increase your likelihood and motivation in achieving each of these goals, write in the next column (or underneath the goal) WHY. Why do you want to achieve this goal? Why is it important? Why will you devote your time and energy to making this goal a reality? This comes from how we engineer and sustain motivation (check out my podcast on that very topic of hacking meditation in 2020).

Then in the next column write TODAY. This is where you will track where you are right now on that goal. For example, if I were to be tracking my goal of reading 50 books a year, which is an average of about 1 a week, I would need to read 12 in the first quarter of the year. However I have already managed to read 2. So if I were creating this today I would write the number 2 in where I am at today. For you this could be zero or it could be your current BMI if a body goal, or how much you’ve made thus far if a financial goal, etc. This box cannot and should not include any emotion or feelings you have about where you are it (that is the WHY BOX). It is just the facts. This is where I am today.

Now, skip over a few columns to the right and write where you need the goal to be at the end of the quarter or 12 weeks. If the entire goal has to be done by the end of the quarter that is what you write. For my annual goal of reading 50 books, well I just need to finish 12 books by the end of the quarter.

Here comes the fun part. Now in the columns in between you have the GAP. The left side is where you are now, and the right side is where you need to be in 12 weeks. Use the middle columns (as many as you want) to fill out where you need to be each month and each week (setting benchmarks) as well as the corresponding actions you must take. To reference back to my reading goal, I have 10 books to read in the next 10 weeks (as of when I am writing this). That is a book a week.

I have another goal to attend a networking event every quarter and at that event introduce myself to 2 new people. How does this break out into 12 weeks?

The first weeks I might set the action of researching half a dozen different options to attend. Then I might set the action of registering and attending in weeks 4-8. Then in weeks 9-12 I would set another action of sending follow up messages to the two people I happened to meet at the event.

Why are we getting so granular? Because that is what helps ensure we achieve our goals.

If we set a ginormous goal of say hosting a conference, or creating an online membership platform – that seems so big and insurmountable that we don’t even know where to begin.

The 90 Day Roadmap breaks each and everyone of our goals into WEEKLY action items. This forces us to think critically about each goal, break it apart into manageable chunks that we can take action on.

Tune into next week’s article where I cover how to turn this 90 Day Roadmap into DAILY ACTION ITEMS!

As always, we love it when you share this article online or with a friend!

James Patrick
JamesPatrick.com
IG @jpatrickphoto

How to Effectively Achieve Your 2020 Goals

On the Beyond the Image Podcast, posted on 12/25/2019 I went through a full deep dive on how to properly set up your goals for the New Year so they can actually be achieved.

Why is this important? Because 25% of New Year’s goals are abandoned by the middle of January and less than 10% are ever achieved! That is a horrible statistic.

This approach covered in the full podcast as well as listed herein will help ensure you accomplish more of the goals you set your sights on.

STEP 1
Set your VISION for 2020. Write “In 2020 I will have…” and then record your forecasted vision for the year as if it has already happened. This is a freewrite paragraph that allows you to mentally set the tone for where you see the year going.

STEP 2
Write your PURPOSE for 2020. Now that your vision is recorded, do a second freewrite paragraph on the purpose and intentions you will have in the New Year. Once again, write them as if they have already happened. You are just recording the future reality.

STEP 3
What will be your LEGACY in 2020? Last freewrite portion. When you set a vision, when you live with purpose you will create LEGACY. What will be the legacy you create in 2020?

BONUS STEP 4
One thing I do every year, and that I would encourage you to do is to set a THEME for the year. This can be a single word, or it can be a phrase. But it must be something important to you that will help accelerate your work and motivation as you reference back to it throughout the year. If you can’t think of one, feel free to steal mine. My theme for 2020 is ELEVATE. Elevate your body, mind, relationships and business. Seek and find ways to elevate every single day.

STEP 5
Set up your goal tracking sheet. I like to do this in MS EXCEL or GOOGLE SHEETS but you can use a blank piece of paper if that is what you prefer.

In the furthest left column write CATEGORY

Next column write SUMMARY OF ACTION ITEMS

Next column write DEADLINE

Then place 4 columns (SPRING, SUMMER, FALL, FINAL in that order).

Then under each category you will select a title. This will be a cluster that your specific goals will fall under. For example one of my categories is “Photography” whereas another is “FITposium” and another is “Personal Growth & Development.” Look at the category as a house that will hold a bulk of your goals. You can have as many, or as few categories as you would like. I have 12 for 2020. There are years I have 14 and years I have 10. Just depends on my goals.

Next column write an overall summary goal for that specific category. Example you could have the category being “Financial” and the summary goal is “Gross $100,000 with a net of $60,000.” Or your category could be “Coaching” and your summary goal could be “Get a new client once a month.” This sets the overall goal and tone for each category.

Next column set a deadline for that category goal. Some can be the end of the year. Some may be earlier in the year. Some may be weekly or monthly. Some may just be ongoing.

The next four columns “Spring” “Summer” “Fall” and “Final” you will use throughout the year to evaluate yourself in the months of April, July, October and December to write and assess how you did in each of your categories This is how we keep ourselves focused and accountable on our goals throughout the year. This becomes a living document that you use throughout the year.

STEP 6
Under this you will create a new section for EACH CATEGORY you listed above. Under each category you will then list as many (or as few) specific, measurable, attainable, realistic goals as you would like. Since the columns are still there, you will then have the next column being a description of the goal, the column after that being the deadline and the next four columns being the review columns for “Spring” “Summer” “Fall” and “Final.”

Example, under my “Health” category I listed 3 goals. Here is the first of those 3.

Goal: #1. Sweat Daily.
Description: Find a way to sweat (if not a full workout then a way to create increase heart rate for at least 20 minutes 365 days out of the year)
Deadline: Daily
(Then I have the four review columns next where I will assess my progress in this goal throughout the year).

Here are two more examples under my “Personal Growth & Development Category where I have 5 goals.
Goal: #1 Read 50 Books
Description: Average 1 book a week reading or using Audible.
Deadline: Weekly

Goal: #5 Learn Guitar
Description: Hire a new guitar instructor. Practice weekly. Perform a full song in front of an audience before the end of the year.
Deadline: Hire instructor 5/1, Perform 12/31

THROUGHOUT THE YEAR
Then throughout the year I will be referring back to this document, one to make sure I remember all my goals and can track them, but also four times a year to assess my status and if I need to redirect my attention and energy to specific goals.

Stay tuned for next week’s article where I will dive into how to break these goals into quarterly action plans!

As always, we love it when you share this article online or with a friend!

James Patrick
JamesPatrick.com
IG @jpatrickphoto

BTI #059: How to Increase Revenue by Increasing Offerings


Host James Patrick discusses how creative professionals can increase their revenue by increasing their product or service offerings to their clients. The show discusses how to effectively implement upsales, downsales, bundles and residual income streams.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #058: Understanding the Customer Journey


In this episode of the Beyond the Image podcast, host James Patrick discusses the six important steps that every customer takes when hiring us.

The show covers each step and how to maximize our efforts to increase our income with our target audience.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #057: Two Reasons You Are NOT Making the Money You Want


In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you want to be making in you creative business.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #056: Best Hack for Business Growth


In this podcast, host James Patrick shares the best hack you can implement into your life to help grow not only your business but your personal development journey.

It is all about the people you choose to connect with and have in your life. There are three groups of connections you should strive to have and this episode reveals why each are important.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!