All posts by James Patrick

Pain that Hurts Versus Pain that Helps

About six years ago I had this sharp tightness of pain under my ribs at the top of my oblique muscle. I assumed it was an odd muscle cramp or knot and that I needed to work thought it.

For a week I heavily stretched and even more heavily trained assuming at some point the tightness would loosen and the pain would subside.

And I had good reason to attempt this approach. Consider all the platitudes we hear.

No pain, no gain.

Pain nourishes your courage.

The pain of discipline.

Take your pain and play with it.

Pain is only temporary.

We see slogans printed on posters, tank tops and even movies and song titles encouraging us all to put up with and push through our pain if we want to be stronger, better and more successful.

What happened to me? I tore my oblique, which led me to months of doctor visits followed by significant physical therapy to rehab and regain strength. I was told that my range of motion would never get back to 100% again. In fact, it was not until last year that I felt confident in the core strength to lift heavy again – a full five years after the injury.

Instead of trying to work through this pain, it was my body telling me to slow down and rest.

This translates to how we operate and manage ourselves professionally. Granted, I am a huge proponent of facing resistance to get stronger. The entrepreneur who pushes through difficult or scary situations is the entrepreneur who scales faster.

However, just like with our bodies, our minds will tell us when we need to slow down. Without that balance we face a mental crash. A creative burnout that could sideline us from moving our brands forward.

Thus, sometimes the best way to move forward is to step back and take a moment to breath and reflect. Even in training our body we need time to recoop.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #017: Featuring Film & Commercial Director Nickolas Duarte

In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte.

As a commercial director, Nickolas has earned over 70 industry awards including a National Addy, an Emmy, 6 National Tellys, and 3 National Communicator awards. He’s done work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, China Mobile, and Western Union. He was inducted into the AAFT Advertising Hall of Fame as the 2017 Next Generation Award winner, one year after host James Patrick.
 
His scripted and documentary work has played in festivals to international acclaim, and has been described by Short of The Week as “almost as much a physical viewing experience as an emotionally affecting one.”  He is a two-time NALIP Fellowship Recipient, a Time Warner Narrative Shorts Incubator Fellow, and a Ryan Murphy HALF Initiative Finalist. 
 
During this long-form interview, the two discuss the growth of a creative’s career, the need for grit and bootstrapping, the important of proactive marketing, how to survive mistakes and the years of commitment it takes to gain “overnight” success as well as how personal work can help a creative professional.

 

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

The Question That Led to $37,000 in Gross Revenue

Imagine that, a question being responsible for $37,000 in revenue. True story and I was the person that the question was asked to.

The question was asked to me after this individual gave me some consulting over the course of an hour. So for an hour this person is giving me their time, but more importantly, they are giving me value. After the conversation came the question.

Here it is, pay close attention to the wording.

“Who could you refer me to that could benefit from my services?”

The question was not “do you know anyone” or a statement such as “it would be great if you knew anyone.”

It was “WHO COULD YOU REFER ME TO.”

The question, worded the way it was, merited that I give a direct answer.

I said actually two names.

The follow up request was “can you send an email to introduce us?” A direct inquiry for me to take a very specific action.

There was nothing vague or passive about the question and subsequent request. It was very intentional with a purpose behind each word.

Those two names, who I referred to this individual, went on to hire them for a total gross revenue of $20,000.

A few weeks later I thought of another person who I referred and they paid a total of $17,000 for the individual’s services.

All because of the direct question “who could you refer me to.”

When you request things, are you asking passively or can you be more direct and intentional? Who could you refer me to?

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #016: When It Is OK to Work for FREE

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free.

The word “free” is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services.

This show discusses the three times when it is acceptable, and even encouraged, for a photographer to work for free.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #015: E-mail Marketing Made Easy

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign.

Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the importance of always adding value to your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

What I’m Thankful For…

The week of Thanksgiving is a beautiful time to sit in reflection and show our appreciation and gratitude for what we have been blessed with.

I am so extremely grateful for you. Yes, YOU, the person reading this right now. Thank you for investing your time into what I create from my blog to my podcasts, to my FITposium conference, my FIT BUSINESS GUIDE book and my new mastermind.

Thank you for showing up.
Thank you for stepping into your fear.
Thank you for doing the hard work.

You are the reason behind my mission to create art and opportunity for others.

Thank you.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #014: Why You Should NOT Rely on Social Media

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts.

Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect to our audience.

This episode discusses the various methods listeners can use to diversify their marketing efforts.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

What We Are NOT Saying…

While on stage I said the thing that is on so many of our minds but we are not saying enough!

I MIGHT FAIL!

This blog… might fail
My podcast… might fail
My latest book… might fail
My mastermind… might fail
My workshops… might fail

I MIGHT FAIL!

We need to say this more. Once we say it, aloud, we acknowledge our fear of failure. Only when we do that can we step into it.

The seasons entrepreneur and the amateur who has never launched feel the exact same fear. They fear failure. The difference is, the entrepreneur acknowledges that fear and steps into it.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #013: When Working Harder is Not Smarter

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice.

Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy. 

Although this is counter to what we might think when we are busy and stressed, it is the act of stepping away that actually helps us refocus and approach our work from a more efficient state.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

Can’t Take It Back

I have a challenge for you today and it is NOT an easy one.

What is one thing you could do today that would DRASTICALLY move you, your brand in the right direction… but once you do it, you cannot take it back?

Is it a email you should be sending?

Is it a tough call you need to make?

Is it a conversation you need to have?

Is it a purchase you need to make?

Is it a program you need to publish?

Is it a project you need to release?

Is it something you need to quit?

My challenge for you today is to decide what that is… then do it. No turning back now.

James Patrick
IG @jpatrickphoto
jamespatrick.com