All posts by James Patrick

BTI #024: Featuring Karen Frank, ESPN The Magazine

In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine’s Director of photography, Karen Frank. 

James and Karen discuss the success of their careers and the backgrounds that got them to where they are today. 

Having a passion for painting and art as a child, Karen went on to study Fine Arts in school. Given the opportunity of working for a photo agency, she was tasked with selecting photos for certain projects and set a path forward. She worked with several publications before landing the position of Director of Photography with ESPN The Magazine. 

In addition, the two chat about working in the sports industry as creative professionals, what goals Karen hopes to pursue as she furthers her career and what creative professionals need to know should they ever want to pitch to and work with ESPN The Magazine.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

The Best Trait an Entrepreneur Can Have and You Cannot Succeed Without It

Within just a few minutes of meeting someone I can easily tell if someone is more likely to succeed or struggle in his or her career.

Those who succeed possess a singular trait that those who struggle seem to lack.

Curiosity.

All the school, all the business books, all the podcasts and YouTube videos cannot give you curiosity.

You have to be curious if you want to have more potential to grow your business.

What does curiosity give you? The likelihood that you will ask questions, and not just any questions, the likelihood that you will ask the right questions.

Curious people seek out answers. They ask “what would happen if…” or “why has no one ever tried…”

Curiosity, asking questions, is the key to the information that can scale a business or to the inspiration that can define a new direction to take.

I cannot teach you how to be curious. I can only implore that you start asking more questions.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #023: Featuring Commercial Photographer Ian Spanier

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand.

Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Central, HBO, Shape Magazine, Muscle & Fitness, Psychology Today, Oxygen Magazine, Time Inc. and more.

In addition, Ian has grown into a speaker and educator sharing his technical and business insights with appearances at PPA, NY Photo Expo, Canon and B&H Photo.

During this interview, James and Ian discuss the importance of learning the business side of photography, how to develop a visual identity as a creative professional and the importance of continuous brand development.

Ian Spanier’s upcoming speaking engagements include:
– Jan 29, Canon Costa Mesa
– Feb 12, Canon Burbank
– Feb 26, Canon Costa Mesa
– Mar 14-15, Salt Lake City at Pictureline
– Mar 25-29, Santa Fe Workshop

Fore more information on Ian, his work and his upcoming workshops please visit IanSpanier.com or check him out on Instagram @ianspanier

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

This Won’t Work

When I look back over the last 20 years of my career trajectory there are numerous clusters of time where I did not advance, where things simply did not work out the way that I hoped they would.

Contrast that to other times when things seemed to skyrocket even faster than I could keep up with.

When I get granular and really explore the difference in action that causes these two opposite outcomes it comes down to something some frustratingly simple.

When I don’t take action, things don’t work.

When I stick with the status quo, things don’t work.

When I don’t ask questions, things don’t work.

When I don’t take calculated risks, things don’t work.

Action is what overcomes obstacles.

Bucking the status quo is what creates change.

Asking questions is the key to growing.

Taking calculated risks can lead to the biggest rewards.

So you have two options in front of you. You can do what won’t work.

Or… (you’ve already gotten started and are getting to work).

James Patrick
jamespatrick.com
IG @jpatrickphoto

BTI #022: Featuring Matt Tuthill, Robert Irvine Magazine

 

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill. 

The two chat about Matt’s background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine.

This episode covers the importance of storytelling in the media, the requirements of emotional labor in one’s work and what he looks for when hiring creatives including the need to solve problems, great passion and an endless curiosity to try new things. James and Matt also discuss how to build rapport with subjects on set, why a shoot day should not end when a call sheet (or publicist) says it does, and the shifting changes of print publishing in a digital world.

Listeners can pick up a copy of the new special print issue of Robert Irvine Magazine available wherever magazines are sold or check out the back issues of the publication at RobertIrvineMagazine.com – also be sure to check out Robert’s new book that Matt worked on at ChefIrvine.com

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #021: Featuring Director & Producer Regan Rogerson

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry.

Also a personal trainer and health club owner, Regan’s entry into the world of fitness marketing bordered on accidental after a primitive fitness video shot in 2006 became an overnight success selling 250,000 copies worldwide. From there the Journalism graduate found himself working behind the scenes creating commercial campaigns for the sports nutrition world and has built a personal clientele featuring some of top names in the health and fitness world.

This interview dives into the importance of being unique, genuine and authentic in the development of a creative career. Host James Patrick and guest Regan discuss the importance of helping clients solve problems, how to stay hungry, how to learn from mistakes, how to balance a creative vision with the needs of a client, the importance of passion and individuality and why you should not only know who your audience is, you should know who is not your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #020: How to Effectively Use Content Marketing as a Creative

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts.

Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

James Patrick Photography 2018 Magazine Covers

2018 Magazine Covers

James Patrick Photography 2018 Magazine CoversIn 2018 I had the pleasure of working on a wide variety of magazine covers for clients including:
• Golf Magazine
• Women’s Running Magazine
• Fitness Magazine
• Modern Fitness Magazine
• and more!

My team and I were fortunate to work with a variety of professional athletes, television stars, models, business owners, actors and even some still art to make these covers happen.

I want to send out my sincerest thanks to the entire James Patrick Photography team for making all these projects a success.

But, most importantly, I want to thank all of our amazing clients, art directors, photo editors and creative leads who gave us these unparalleled opportunities!

Thank you so much – happy New Years and let’s make 2019 even better!

PS… hope you check out my book Fit Business Guide: The Workout Plan for Your Brand available on amazon!

James Patrick
@jpatrickphoto
jamespatrick.com

BTI #019: Who You Should Ignore

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us.

This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

What Changed My Entire Business in 2018 (and can for you in 2019)

Just yesterday I was recording a podcast with my business coach and good friend Chris Harder for the weekly FITposium podcast.

Over the course of about an hour we discussed a blitzkrieg of topics from our fears leading to inaction to our limiting mindsets, to daily habits and rituals that can shift our energy, to impact of those you surround yourself with.

SIDE NOTE: It is an interview that should not be missed if you are serious about growing your brand in the fitness industry (which if you are reading this, then you already are). Be sure to subscribe to the FITposium podcast by heading over to the Apple Podcast App, or iTunes, or Stitcher, or Google Play Music or even FITposium.com – needless to say, it is easy to find.

It was exactly one year ago (to the date) that I first connected with Chris. I was listening to his podcast, For the Love of Money, and he was talking about the launch of his own mastermind to bring together two dozen entrepreneurs to connect and go somewhere together as a tribe. I immediately applied and within a few days was approved and signing up.

Over the following 12 months everything began to change.

Not just my business. It was how I looked at my business. It was how I took action. It was the habits I set for myself. It was fundamentally how I looked at the goals I set for myself.

So many of us are not achieving beyond a certain level or limit because we never stop to think how we could actually do that. Take making 7 figures as an example. Instead of thinking that is too lofty of a goal or that you would have no clue how to even begin, reframe it by asking where you could specifically make that seven figures and where the revenue would come from and how.

What is the thing that gets us to push beyond what we know or what we are comfortable with?

A tribe.

When I talk to those in the industry who are struggling, I find out fairly quickly that they are surrounding themselves with others who are either struggling or are imposing and passing on their fears and limiting mindsets.

Think about how our parents, who love us (hopefully) try to protect us by minimizing our dreams. Think about how our bosses, friends and colleagues warn us to stay in our lane and to not take too many risks.

Imagine if everyone you surrounded yourself with was more apt to taking risks, more generous with their time and resources and more willing to challenge you to push beyond what you are doing.

That company would shift everything for you. It would also, added bonus, shift how creative you get in achieving your own goals. No one wants to be the person at the table who is not trying the hardest.

Is it harsh to suggest that you need to dump those who keep you limited? Yes, it is harsh, but it is exactly what you need to do. At a minimum, you need to set boundaries with those in your life so they are not inflicting their own fears onto you.

But that is only the first half of what you need to do.

The second half is you need to surround yourself with that new, high level, tribe.

You could do what I did, which is join a mastermind. We were so inspired by my changes that we started our own called the Get Amped Mastermind, that sold out for 2019 in only 3 weeks.

We are now taking applications for those wanting to be on the waiting list for our 2020 group.

You could also hire a coach to help push and keep you accountable, something I am also available to help you with if you contact me here.

Or you can form a group on your own to keep you accountable.

Imagine how different 2019 can be if you changed your circle. Make it yours. Be accountable. Own your success.

James Patrick
IG @jpatrickphoto
jamespatrick.com