All posts by James Patrick

Celebrating Our Heroes Through Images

On Sunday April 7, 2019 the James Patrick Photography team participated in our annual SHARE THE LIGHT creative campaign through a partnership with the Jewish War Veterans of the United States Copper State Post 619.

The Jewish War Veterans of the USA is the oldest congressionally chartered national Veterans service organization in America. It was founded in more than 120 years ago in 1896 by a group of Jewish Civil War Veterans. Their mission is to service our needy US Veterans, support our service men and women on active duty, confront anti-Semitism, honor the memory of fallen comrades and promote patriotism.

I and the rest of the James Patrick Photography team created the SHARE THE LIGHT campaign to partner with a charity and/or non-profit organization and provide creative services to support the organization and expand the visual exposure of their mission. That is why we entitled the program SHARE THE LIGHT. This is critically important to me to help give my services and talents to organizations that can truly benefit form them.

During the 25th Year Anniversary Celebration Ceremony, I set up a photo studio on site and provided portraits for both veterans and volunteers at the organization to visually tell their stories. Each person had the opportunity to be in front of my camera for a few minutes of their time while I worked to make a portrait of them.

This project actually originated two years earlier when I had the pleasure of working with half a dozen Korean War Veterans (including my wife’s grandfather) – several being members of the JWV of the United States Copper State Post 619. Those original photos inspired this new opportunity.

On behalf of the entire James Patrick Photography team, I would like to thank all the volunteers and Veterans of the JWV of the United States – not only for their time they were able to spend with us – but for their truly invaluable service they have provided this country!

James Patrick
IG @jpatrickphoto

You Have Spoken and the Results Are…

I awoke the morning of January 1 ready to start the New Year but also to some news. My book, Fit Business Guide: The Workout Plan for Your Brand hit a best seller list on Amazon!

This book was written with the intention of helping to give you, the readers, the permission to take action on your ideas. It was created to provide the tools, insights and knowledge to step into your passion.

Through the book, through my annual FITposium conference, through my new mastermind, through my weekly podcasts; I am privileged to watch your success.

I am honored to be a part of your journey.

So as we go through 2019 together, I want to give you my sincerest thanks.

I attribute my success to your success and I cannot wait to help you get to that next step!

James Patrick
IG @jpatrickphoto

Two Events in Arizona You CAN’T MISS!

The James Patrick Photography team is hosting not one, but two events in Arizona THIS WEEKEND that you need to know about.

April 12, 5:30 PM
Scottsdale, AZ
Learn everything you need to grow your creative career
Click here to register

April 13, 4:00 PM
Scottsdale, AZ
Join us FOR FREE to watch the live recording of our 100th podcast episode! Will have special guests as well as a chance for audience to interact with show hosts!
Click here to RSVP

We look forward to seeing you this weekend!

James Patrick
IG @jpatrickphoto

A Critically Dangerous Viewpoint for Entrepreneurs

How often do we look at those who succeed and say:
“they are talented”
“they are gifted”
“they are lucky”
“they have confidence”

This is one of the most dangerous viewpoints you can have as an entrepreneur.


Because to classify someone who is successful as talented means that unless you too are talented you cannot be successful. To classify someone who is successful as gifted means that unless you too are gifted you cannot be successful. To classify someone as lucky means that unless you too are lucky you cannot be successful. To classify someone as having confidence means that unless you too feel confidence you cannot be successful.

These are lies we tell ourselves about others. The reason we do this is quite simple to understand. It is much easier to say that someone is successful because of talent or gift or luck or confidence rather than face the truth.

The truth is that they out worked everyone else.

They might be talented, gifted, lucky or develop confidence. But that was not the reason for their success. They worked harder.

When we tell ourselves those lies it removes our accountability to be a person who could work hard too or walk into our fears or step into an area of the unknown.

However… success is intentional, not accidental.

So the next time you see someone succeed, say, they worked harder.

James Patrick
IG @jpatrickphoto

Big Reason to Raise Your Rates NOW

I was having a conversation last week with my massage therapist who was conflicted about raising her rates. I asked when the last time she increased her pricing was and it had been about five years.

She believed she was currently on the higher end of what other massage therapists charged and had fears that if she increased her rates she would price herself out of some of her clients or that she would even upset some of her clients.

I asked if she lost a single client when she raised her rates 5 years prior. The answer was no. Imagine that!

I then asked how many years of experience she had, the answer was 15.

I followed up by asking if she believed her services helped her clients. The answer was of course yes.

My response, you are not charging this new rate just for 60 or 90 minutes. The new rate is a result of the 15 years of experience you have that allows you to achieve everything you are able to achieve in those 60-to-90 minutes.

That is the key right there. Imagine you are a personal trainer with 10 years of experience. You rates are correlated to all your experience that you take into every session.

You do not just charge for the time you are with your client. You charge for the wealth of experience, knowledge and background that improves that value of the service you provide.

The massage therapist agreed to raise her rates. I know she won’t lose me as a client.

James Patrick
IG @jpatrickphoto

How Creative Professionals Can Grow Their Careers

Note: I understand that most of those who read this blog are not photographers, but this is something I truly hope you consider passing on to your favorite photographers!

On Friday, April 12 I am hosted a LIVE WORKSHOP for photographers, graphic designers, illustrators, web designers and videographers all about how to improve their marketing efforts!

We will discuss traditional marketing strategies that still convert, the latest digital marketing efforts that grow an audience and more.

This session is to help creative entrepreneurs get more clients, make more money and get seen more often!


Register here: 

It is time to make 2019 the year you level up your creative career.

James Patrick
IG @jpatrickphoto

Daily Routines to Maximize Your Efficiency

I am obsessed with routines, particularly the routines that can improve efficiency. Running six separate businesses can take a significant toll mentally and energetically so it is important that I am always testing to find the daily routines, rituals and habits that can give me the edge that I need to efficiently and effectively operate. What follows are the systems that I’ve adopted for my own workflow that can support you in your own professional development.

What follows are routines that I suggest are done without negotiable. This means you schedule the time for these items first and you never schedule anything over them, nor ever bump them – despite how busy you may get. The purpose is to become more efficient.

Morning Routines
I start my mornings with either a brief meditation or a few minutes of calm breathing. My goal is to do this before I check e-mail, texts, voicemails or social media. This is the hardest of all the items to stick to because it does not feel concrete. But it is actually an imperative action. I find that the busier I get, the better I feel the longer I meditate. The longer I meditate, the more focused I can be the rest of the day. The longer I meditate the more efficient I can be. Imagine cutting your work time down significantly because you took a few minutes at the start of the day to breath. By no means am I an expert at meditating. That is not the point. The point is to meditate so you can become better at life! Take a few minutes, get comfortable, close your eyes and breath. You can think about things you are grateful for, you can think about your intentions you want for the day, you can think about the future you want to manifest. That is entirely up to you. But at minimum take 5 minutes to breath. If you can’t afford those 5 minutes, then you are simply not serious enough about becoming more efficient.

After those 5 minutes I check my daily journal. I prefer doing bullet journaling. This is quick bullet points and lines about action items and notes I have for that specific day. I write most of these the night before (see below) but will update them in the morning based upon what I feel I need to work on that day.

Day Time Routines
It is only after I’ve done those two things do I allow myself to check my e-mail, texts, voicemails and social media. Now the rest of the day is at your disposal on how you choose to organize your time.

For example, I do my best, most creative work either early in the morning or late in the evening. For example my time writing I do really well in the morning or night. Whereas in the afternoon I can’t be creative to save my life, so I save that time for responding to e-mails and doing paperwork like my invoicing.

I, of course, give top priority to the items listed in my journal. Those are the most important things I have listed that need to get done first. Once I accomplish those I can shift my focus to what every else pops up.

I also try to sweat at least 5 days a week. Typically this means I take a break from work in the afternoon (when I am at my lowest creatively) to go to the gym and sweat. Or I even will just walk away from work to take my dog for a long walk in the middle of the day. The exercise is amazing to re-energize my brain and help me get back into focus for a second wind of work in the late afternoon, early evening.

The point is, the day should be organized based upon when you do your best and most important work.

Night Time Routines
I tend to keep my nights away from my laptop. The big exception to this rule is when I am writing and I feel my creativity fire up. In that case I will hit up a late night coffee shop and write until my brain turns to mush (just my process for writing). Otherwise I actually enjoy the time away from my 15inch monitor (or my two 24 inch monitors in my office).

Each night I then pull out my journal and I will take a few minutes to write out the most important work I want to focus on the next day (what I referenced above). For example, as I am writing this I have my journal open to tomorrow’s page. My notes and action items are as follows:

  • Presentation to LSR’s Mastermind Group (9a – 10a)
  • Pick up tax documents from CPA
  • Update workshop page on website
  • FITposium website team call (6:30p)
  • Acceleration Assignment #1
  • JP Workshop Promotional E-mail Campaign

Then tomorrow morning after my meditation I will look at this entry and add to it with anything that I feel also needs my attention.

James Patrick
IG @jpatrickphoto

This is NOT for THEM, it is for YOU

During the most recent FITposium conference we had all attendees fill out a survey ranking everything about the event. One person gave everything (including my personal presentation) a 1 on a scale of 1-10 with 1 being the worst. FITposium was not for them.

Not long ago one of my podcasts got its first 1 star review. The individual was offended by some of the language myself and the guests used on the show. The podcast was not for them.

At some point my book, which became a best seller on Amazon earlier this year, will get a bad review. The book was not made for that person.

After photographing for a client for many years, a new art director came in and no longer wanted to hire me. My photography work was not for them.

It is so easy to attach our personal worth and emotions to the feedback and reviews of every single person under the sun (and I recently wrote about the importance of feedback).

But realize that feedback should be coming from those who you create for, not from those who do not matter.

My conference, book, photography, presentations, blog, podcast, whatever – is NOT for everyone and neither is what you do!

Know who matters. Listen to them.

IGNORE everyone else.

James Patrick
IG @jpatrickphoto

BTI #028: Featuring Joel Grimes, Commercial Photographer & Educator

In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world.

In addition, the two chat about the what factors go into creating a brand and a growing a career in the creative industry. As well as the rituals that Joel partakes in in his creative process and exploring the curiosity that he engages in when wanting to learn new things and sharing that with other photographers.

Connect with Joel Grimes online at or in Instagram @joelgrimesworkshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to

Thanks for tuning in!

Check out this episode!

The Importance of Feedback

I often write about how often we hesitate to launch something new because we are fearful of what others might thing.

We hesitate on the blog release because what if someone does not like it?

We hesitate on the podcast being published because what if no one listens?

We hesitate on the book launch because what if it gets a 1 star review?

The reality is, however, that we cannot improve anything without the launch, without the release, without it being on the market. It is your product or service being in front of the pubic (in all of its imperfections). That is how you can improve it, scale it, grow it.

Launch before you think you are ready. You need that feedback. My first blogs sucked. My first podcasts sucked. My first attempt at an e-book sucked. It gets better.

Taking it a step further, in a recent FITposium podcast I was interviewing Alex Armstrong from Gymotion Consulting. He brought up a concept I loved which is that we should be striving to get relentless feedback from our clients.

How can I better serve you?

Imagine you ask a different client every single week how you can better serve them. Imagine the amazing feedback you would get. Also realize how important that makes the client feel; that they could have such a positive impact on your business.

James Patrick
IG @jpatrickphoto