All posts by James Patrick

BTI #059: How to Increase Revenue by Increasing Offerings


Host James Patrick discusses how creative professionals can increase their revenue by increasing their product or service offerings to their clients. The show discusses how to effectively implement upsales, downsales, bundles and residual income streams.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

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BTI #058: Understanding the Customer Journey


In this episode of the Beyond the Image podcast, host James Patrick discusses the six important steps that every customer takes when hiring us.

The show covers each step and how to maximize our efforts to increase our income with our target audience.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #057: Two Reasons You Are NOT Making the Money You Want


In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you want to be making in you creative business.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #056: Best Hack for Business Growth


In this podcast, host James Patrick shares the best hack you can implement into your life to help grow not only your business but your personal development journey.

It is all about the people you choose to connect with and have in your life. There are three groups of connections you should strive to have and this episode reveals why each are important.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #055: Featuring Russ Perry, Design Pickle


In this episode of the Beyond the Image Podcast host James Patrick interviews Russ Perry the founder and CEO of Design Pickle which provides unlimited graphic design services on a subscription base model.

The interview covers the 22 years that James and Russ have known each other, but dives deep into both how and why Design Pickle was created.

Russ discusses the full story of owning his own ad agency that was churning between $1-to-$3 million per year and why he had to step away from that business. From there he pivoted into freelance consulting and design work until the model of the subscription service presented itself to him that led him to launch Design Pickle which is now in its fifth year of business with exponential growth.

The conversation does not just cover the business growth of the company, it also goes deep into how we as entrepreneurs develop ourselves, set our vision for our future and act with intention to make that future a reality.

Listeners can connect with Russ on Instagram @RussPerry as well as check out DesignPickle.com

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Thanks for tuning in!

Check out this episode!

BTI #054: Featuring Lauren Valenzuela, Sigfus Designs


In this episode of Beyond the Image host James Patrick interviews Lauren Valenzuela the founder of Sigfus Designs on the formation of her brand and what drew her to work as a creative entrepreneur.

The interview covers how she set the intentions behind the Sigfus brand, what drives her creativity and how she has grown as a business owner to scale her company exponentially in just over a year.

Check Lauren and Sigfus Designs out at www.SigfusDesigns.com and on Instagram @SigfusDesigns

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #053: Do You Need to Go to School to be a Photographer?


One of the top two excuses I will hear from individuals who want to launch a career in the arts is that they did not go to school for it and thus are limited in their potential.

The truth is – most of the amazing photographers I know did not get a formal education in the arts. This show covers what is required to grow a successful creative career, if not school.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshops

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #052: The Ratio of Failure


We are terrified of failing in our creative careers. However failure is a requirement to grow a successful photography business!

In this episode, host James Patrick discusses what the ratio of failure is and how to actually implement and use failure to grow in your career.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #051: How to Get More Done in Less Time


I have no time! We say this constantly but the truth is that the most successful people in the world have the exact same amount of time we do – to the second! Thus it is not about lack of time, it is about how we manage and use the time we have every single day.

In this episode of the Beyond the Image Podcast, host James Patrick discusses how we as creative entrepreneurs can better manage our time to get more done so we never have to use the excuse about lack of time again!

The show covers how to set ourselves up for success, how to time block, the importance of tracking our efforts and strategies to be more intentional with everything we schedule.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!

BTI #050: How to Work With Professional Athletes


Working with professional athletes and celebrities can be not only a tremendous amount of fun, but also a strong boost to a photographer’s resume and portfolio. However; a lot can go wrong in the process.

In this episode of the Beyond the Image Podcast, host James Patrick discusses the top things we as photographers need to do in our workflow when we are booked to photographed professional athletes or celebrities to maximize our chances of having the best photo shoot possible!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER’S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

Check out this episode!