All posts by James Patrick

The Question That Led to $37,000 in Gross Revenue

Imagine that, a question being responsible for $37,000 in revenue. True story and I was the person that the question was asked to.

The question was asked to me after this individual gave me some consulting over the course of an hour. So for an hour this person is giving me their time, but more importantly, they are giving me value. After the conversation came the question.

Here it is, pay close attention to the wording.

“Who could you refer me to that could benefit from my services?”

The question was not “do you know anyone” or a statement such as “it would be great if you knew anyone.”

It was “WHO COULD YOU REFER ME TO.”

The question, worded the way it was, merited that I give a direct answer.

I said actually two names.

The follow up request was “can you send an email to introduce us?” A direct inquiry for me to take a very specific action.

There was nothing vague or passive about the question and subsequent request. It was very intentional with a purpose behind each word.

Those two names, who I referred to this individual, went on to hire them for a total gross revenue of $20,000.

A few weeks later I thought of another person who I referred and they paid a total of $17,000 for the individual’s services.

All because of the direct question “who could you refer me to.”

When you request things, are you asking passively or can you be more direct and intentional? Who could you refer me to?

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #016: When It Is OK to Work for FREE

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free.

The word “free” is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services.

This show discusses the three times when it is acceptable, and even encouraged, for a photographer to work for free.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

BTI #015: E-mail Marketing Made Easy

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign.

Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the importance of always adding value to your audience.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

What I’m Thankful For…

The week of Thanksgiving is a beautiful time to sit in reflection and show our appreciation and gratitude for what we have been blessed with.

I am so extremely grateful for you. Yes, YOU, the person reading this right now. Thank you for investing your time into what I create from my blog to my podcasts, to my FITposium conference, my FIT BUSINESS GUIDE book and my new mastermind.

Thank you for showing up.
Thank you for stepping into your fear.
Thank you for doing the hard work.

You are the reason behind my mission to create art and opportunity for others.

Thank you.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #014: Why You Should NOT Rely on Social Media

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts.

Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect to our audience.

This episode discusses the various methods listeners can use to diversify their marketing efforts.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

What We Are NOT Saying…

While on stage I said the thing that is on so many of our minds but we are not saying enough!

I MIGHT FAIL!

This blog… might fail
My podcast… might fail
My latest book… might fail
My mastermind… might fail
My workshops… might fail

I MIGHT FAIL!

We need to say this more. Once we say it, aloud, we acknowledge our fear of failure. Only when we do that can we step into it.

The seasons entrepreneur and the amateur who has never launched feel the exact same fear. They fear failure. The difference is, the entrepreneur acknowledges that fear and steps into it.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #013: When Working Harder is Not Smarter

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice.

Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy. 

Although this is counter to what we might think when we are busy and stressed, it is the act of stepping away that actually helps us refocus and approach our work from a more efficient state.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

Can’t Take It Back

I have a challenge for you today and it is NOT an easy one.

What is one thing you could do today that would DRASTICALLY move you, your brand in the right direction… but once you do it, you cannot take it back?

Is it a email you should be sending?

Is it a tough call you need to make?

Is it a conversation you need to have?

Is it a purchase you need to make?

Is it a program you need to publish?

Is it a project you need to release?

Is it something you need to quit?

My challenge for you today is to decide what that is… then do it. No turning back now.

James Patrick
IG @jpatrickphoto
jamespatrick.com

BTI #012: Featuring Christine Reilly, WWE

In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE).

This is an extremely detailed episode that starts with Christine’s background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essential to always consider oneself a student.

From there they discuss how to develop and foster creativity individually and in a team setting and how to properly pitch those ideas to an editor or director.

James and Christine then touch on the importance of collaboration, how to set the right energy and maintain the proper etiquette on set with professional athletes.

The conclusion of the conversation centers around how to properly develop working relationships, the importance of paying attention and why follow up is essential in business development.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

Check out this episode!

How to Know Someone is Serious

Leading up to and at FITposium 2018 I had countless people come up to me with questions on what could be the next steps in their journey.

After listening to their query I would give them both a short and long term strategy for what their next steps should be. Usually the short term action required that they followed up with me to let me know what they had discovered, done, taken action on.

Perhaps it was as simple as listen to this podcast and let me know your top take-aways… or research 3 photographers and get back to me with the name of the person who stood out to you the most.

Now here is where it gets interesting.

Imagine the number of people who dismissed my advice as if it was not serious enough to actually help them. In reality; it was a test. And we are paying attention.

The people who got back to us with their report to let us know what they did and discovered are the ones we know to invest our time and energy into. They are the ones who have proved they are serious.

The others, by dismissing the casual advice, really just indicated that they were not interested in doing the work themselves.

Consider how often you receive small solicited advice. Are you following it?

Those SMALL actions leave BIG impacts.

James Patrick
IG @Jpatrickphoto
JamesPatrick.com