How to Target the Ideal Customer

How to Target the Ideal Customer

You and your brand cannot be for everyone. By trying to market yourself and your services to a general audience you are just going to end up watering down your message and not appealing to anyone. The more specific you can get in your targeting, the better, I...
I’m an Impostor

I’m an Impostor

My name is James Patrick and I am an IMPOSTOR! What do I mean by that? I had no idea how to be a photographer until I picked up a camera and started making imagery and over nearly two decades I’ve photographed more than 500 magazine covers. I had no idea how to be an...
10 Year Anniversary of James Patrick Photography

10 Year Anniversary of James Patrick Photography

Although I’ve been a photographer for close to 20 years… exactly 10 years ago I made it official with the launch of James Patrick Photography, LLC. It is crazy to look back on what was achieved during that time. 500+ magazine covers. 400+ podcast episodes. 50+...