Inside Fitness Women’s Magazine at FITposium 2016

The editor in chief of Inside Fitness Women’s Magazine, Nancy Ripton, will be at FITposium 2016 on October 1 in Phoenix, Arizona to discuss with models what they need to know about submitting to publications and being noticed by editors.

Inside Fitness will also be casting for a model to appear in a future issue of the magazine at the event.

Don’t miss out on this opportunity – register today at

James Patrick
IG @jpatrickphoto

Max Sports & Fitness Magazine at FITposium 2016

The editor in chief of Max Sports & Fitness Magazine, LaRue Gillespie, will be returning to FITposium 2016 on October 1, 2106 to discuss what models should know when submitting to magazines as well as to cast for a future cover of the magazine!

Don’t miss out on this opportunity – register today for the conference at

James Patrick
IG @jpatrickphoto

Can’t Bank on Repeat Business

Running a business is tricky for innumerable reasons – but one of the main ones is that it is nearly impossible to rely entirely on repeat and regular business.


I used to run the marketing department for a professional service company and when I started our company was not just red hot, but white hot in urban land development – particularly in the housing industry. The office grew and grew with staff to keep up with the tidal wave of work that just kept coming in. However there was writing on the wall. Economic reports saying that the housing boom was close to bust. Several in the company saw this and advised the heads of urban land to start trying to find new sources of work. The warning was not taken and the housing market did bust. The recession eventually led to laying off 74% of the office; most of which in that one department.


A few years ago I myself had three regular publishing clients hiring me to shoot all of their covers monthly. That is 36 projects per year I could expect between the three companies. However to assume that this would continue for any extended period of time would be a dangerous move.


Flash forward to today and one of those magazines is now hiring another photographer, another has a smaller budget and the third went from 12 issues a year down to 9. Thus when I used to do 36 guaranteed projects a year, I now have around 15-20 between the two remaining companies.


This is not an irregular occurrence. This is the norm. Clients will have changes in their budgets, they have changes in staff, may decide to go in a different direction and so on.


Thus as important as it is to focus on growing long-lasting relationships to earn repeat business, you cannot rely solely on that business.


You must keep your foresight and efforts to bring in new clients and new business. Yes it requires a careful balance; but it is what is necessary in the new industry landscape.


James Patrick
IG @jpatrickphoto

You’re Not Lucky

In the 14 years I’ve been attempting to grow a career in photography, I’ve never particularly been lucky. In fact it has often felt like the complete opposite. From an outsider perspective it appears that others have had it far easier than me. Of course that is not necessarily true; just my bias viewpoint.


The truth is that I’ve had to work extraordinarily hard to grow the success I’ve had. I’ve had to put in countless hours, I’ve had to try a lot of different things and most importantly, I’ve had to fail a lot to grow my business to where it is today.


With your own ventures – I don’t want you to think that luck will be on your side either. It is a dangerous outlook. Plan on being unlucky. Plan on having to work harder, longer and smarter than anyone else. That is a much better approach tha leaving it to fate.


James Patrick
IG @jpatrickphoto

Jessie Hilgenberg is Coming

Jessie Hilgenberg will be presenting at FITposium 2016 on October 1, 2016.

Get your tickets now at to learn how to establish, marketing and profit from your brand in the fitness industry.

Jessie Hilgenberg is the creator of JESSIE’S GIRLS and the Jessie’s Girls Training Camps. She is also a professional figure athlete in the International Federation of Bodybuilders (IFBB), a published writer and fitness model living her dream with her husband, Alex, and their daughter, Samantha. She represents one of the largest health and fitness organizations in the world,, as an athlete on their team. Jessie also represents a top women’s sports supplement line, NLA for Her.

Being fit and living healthy is what she knows and loves! Since a very young age, Jessie has been involved in fitness and sports. Always an artist at heart, she began transforming her physique in the weight room (and kitchen) and taking her conditioning to new levels to compete in Figure. Her goal is to inspire others and illustrate a lifestyle to as many people as she can reach that eating clean, training with intensity, being healthy and smart and staying consistent can truly change your life!

Register at to see Jessie and the other presenters of FITposium 2016!

James Patrick
IG @jpatrickphoto

Most Important Facet of Projects You Accept

Any and every project you take on is just your interview for your next project. A few years ago we had a talent we booked to shoot a workout circuit for a print magazine feature. The day before the shoot she decided to back out because she got a higher paid offer the same day. We left the conversation with me saying “there is something to be said for honoring commitments.” Since then, her name has come up numerous times for larger projects and each time we consciously had to guide the client in a different direction. She has proven she cannot honor commitments and thus cannot be trusted for bigger project.


Just recently I had a similar experience where a talent’s coach felt it was more important for her to do a competition on the day of a print magazine feature photo shoot. I asked if she truly felt doing a competition was more important than doing a print magazine feature and she expressed that it was expected of her at her training group that she had to go through with the competition and thus it needed to take priority.


When another project comes in and she is up for consideration – how am I supposed to trust her to not cancel and honor her commitment to a project she accepted and follow through on it?


Anytime I personally get hired by a photo editor to shoot for a magazine, they are putting their own career on the line. They are giving me a chance, which puts them at risk to their bosses and their bosses’ bosses and so on. Thus when we get hired, we try to make the photo editor look as good as possible affirming exactly why they took a chance on us in the first place. We make them look good to their boss.


When I am in a position to book a talent on behalf of a magazine, I am putting my reputation on the line. When the model proves to be unreliable, as much as it shouldn’t, or as unfair as it is, it does reflect on myself. And I must take that into account the next time any opportunity surfaces.


James Patrick
IG @jpatrickphoto

The Only Person Who Can Protect Your Brand

The photographer you hire, despite how professional they might be, will not protect your brand. It is not their job to.


The makeup artist you hire, also, will not protect your brand.


The graphic designer you hire, surprise, surprise, will not protect your brand.


The singular person who can protect your brand is yourself. Thus when you hire anyone to help you create your portfolio; you have to set the direction and course. You can obviously ask for input – but you have to control the framework.


Others are able to diminish and destroy it without even trying to. You alone are the only person who can protect your brand.


James Patrick
IG @jpatrickphoto

How Competing Can Impact Publishing Potential

There exists a misconception that success on the competition stage will directly equal success as a modeling talent and publishing potential.


The reality is that in the years I’ve been shooting in the health and fitness industry, I’ve never once been assigned a magazine or commercial project with someone based upon what they did on stage.


Thus the two need to be treated as individual ventures, because that is precisely what they are.


Success on stage is a wonderful thing – but it does not directly correlate to opportunities off stage.


James Patrick
IG @jpatrickphoto

Question for Publicists

Chances are, I’ll probably receive some form of backlash for this article, but it is just something I have to get off my chest. I recently did a magazine shoot featuring a reasonably known individual on the cover. Before the shoot, their publicist sent me a contract to make sure I would not be doing anything else with the photos outside of the magazine; which I suppose is an understandable request.


However, after the shoot, both the art director and myself received e-mails from the publicist requesting to review and approve any images of their client before the magazine went to press. At this point they were really pushing limits.


I’m left to ask, what is it that they actually do for their client? They didn’t get their client on the cover – we directly offered it to the subject. They didn’t help in the orchestration or planning of the shoot. They just seemed to get involved without being needed to slow things down.


We had a similar experience in which we had a cover shoot scheduled, once again, directly with the subject. After everything was already booked and confirmed their publicist got involved and after a series of e-mails littered with lies from the publicist, they successfully managed to get their client removed form the cover and placed into a much smaller feature.


Once again, what is the publicist actually doing for their client? How is this helping your client? Is there something I am missing here?


At the end of the day, I completely understand and respect a publicists desire to protect their client’s image. However there does not seem to be the same respect given towards professional photographers realizing that our name goes on our work as well and we are not out to make your clients, and especially our work, look bad.


James Patrick
IG @jpatrickphoto

Time’s Running Out

There is only a few days left before the early bird pricing for FITposium ends!

Be sure to sign up today before the price increases. We will have a full day seminar on October 1, 2016 in Phoenix, Arizona teaching you everything you need to know to establish your brand, marketing your brand and profit from your brand in the fitness industry.

Check out the new trailer:

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<p><a href=”″>FITposium 2016 Trailer</a> from <a href=”″>James Patrick</a> on <a href=””>Vimeo</a>.</p>

Sign up now at

James Patrick
IG @jpatrickphoto