Casting Call Updates

At FITposium 2016 we will be casting for a bevy of magazine projects and commercial awards including the cover of Max Sports & Fitness Magazine, an interior feature with Fitness Magazine, a workout circuit with Inside Fitness Women Magazine as well as a prize package from Affitnity Clothing.

We recently also partnered up with Iron Man AU, Natural Muscle Magazine, Fitness RX for Women and more!

The auditions are limited to only attendees of the FITposium conference so be sure to sign up soon at

James Patrick
IG @jpatrickphoto

You’re Being Used

A brand new supplement company starts up and has the “dream come true” opportunity to sign you and you immediately become ecstatic with excitement despite having never heard of this company before. They say all the right things like “grow together” and “mutually beneficial” and “exposure potential.” Finally, you can see some checks start coming in the mail.

However, as you soon learn, they are not willing to pay you. You may get free products from them – but they are expecting you to market and advertise for them. In return they compensate you with the exposure of being one of their signed talents. Yet your brand does not grow, your business does not grow, your career does not grow.

A photographer reaches out to you and is willing to photograph you at no charge. You are extremely flattered having never really seeing this person’s work before and not noticing any resume of credentials. But you will get the chance to get some free images for your brand and career.

However, during the photo shoot they keep pushing you to show more skin or shoot sexier images. You go along with what they suggest as you assume they know what they are doing or are too afraid to protest. In the end you are branded with images that hurt your career rather than support it.

The company looking to sponsor you is looking to use you. The amateur photographer offering free photos is looking to use you. The social media accounts asking for photos to share are using you. The crappy web magazine is using you. The talent manager who is not even licensed is using you.

We are congested with users. You need to develop the personal strength and foresights to not only see beyond these attempts, but to work past them.

James Patrick

IG @jpatrickphoto

Talent Panel at FITposium 2016

For the FITposium 2106 event on October 1, 2016 we are pulling together a diverse panel of experts to answer your questions on what you should know about navigating the health and fitness industry.

Our panel of experts and professionals this year includes commercial fitness talent and personal trainer Alexia Clark, cover model and fitness entrepreneur Felicia Romero, fitness talent and book author Tiffany Gaston, cover model and writer Tiffani Bachus as well as commercial modeling agent Matt Englehart.

Sign up at to hear this from this talent of professionals and many more!

James Patrick
IG @jpatrickphoto

When I Lost the Championship

A number of years ago I managed co-ed recreational softball team for a company I did marketing for. Our first year in the league we played in the lowest level the City leagues had to offer. It was our first year and we had no gauge to measure our abilities, or lack thereof. That year there was two teams which dominated the league. Ours and another team called the Diablos or Blue Devils or something like that which I can’t remember.

After the playoffs it was our two teams playing for the championship of that lowest level league. Sadly we got beat up pretty good in that game and the Demons or whatever won the championship.

The following year we decided to try our hand at the next level up in the City league. The competition was harder and the games were a bit more challenging. But the lowest league was simply too easy for us. Our second year we won just over half our games, still made the playoffs, but didn’t win past the first round. The rest of the time we had that team we remained in that second tier division. Some years we did better than others – but it was the best league for us to compete in that was actually a challenge.

Here is the interesting thing. That team we lost the championship to in the first year, the D-jerkfaces or whatever, never moved up leagues. For the years following they stayed in the lowest league and continued to beat up on every other team.

Why is this important? It is in fact tremendously important because it raises the question of what mountain are you trying to climb?

Consider the fitness competitor who is the champion of a small federation that no one has ever heard of, who refuses to move to a bigger federation because the competition is harder and they might not be the champion any longer.

Consider the other fitness competitor who prays that there are not too many others put into their division and class so they have a higher potential, percentage wise, of going home with a trophy.

Consider the modeling talent who continues to shoot with amateur photographers and never actually put their work in front of an agent or a magazine editor for fear of rejection – yet still does photo shoot after photo shoot for guys on social media to like and comment on.

Consider the photographer who never grows as an artist, no challenges himself or herself to improve technique and abilities to pursue a higher level of clientele.

Not a single week goes by that I don’t receive an e-mail, a DM, a Facebook message, a text or a call from someone asking me to give advice on how a modeling talent could be successful in the health and fitness industry. My answer has been the same for years. Read my blog as there are hundreds of articles about it. Listen to my podcast as there are hours upon hours where we talk about this. Read my two e-books I wrote on the topic. And finally, go to my annual FITposium conference. I never hear back form about 95% of them.

The answer, and the solution to their inquiry, was not “easy” enough for them to pursue.

Nearly anyone that books me for a photo shoot has the same goals of growing their brand, getting published and developing a career in the health and fitness industry.

Yet when I talk to some people and tell them about the upcoming FITposium conference, I am stunned at the excuses people construct to get out of it. Signing up for an event like this means you are trying to climb the big mountain. The scary mountain. The mountain you might not make it to the top of.

So many people have changed their story from wanting to grow a brand and be published to just doing this all as a hobby. That is a polar shift!

Why do they do this? Hobbies are easy. Hobbies allow you to have deniability. If you are just doing this as a hobby then you are not on the hook to succeed. You can fail and no one would notice.

So if most people only want to be the king or queen of their small tiny ant hole and never attempt to climb the big mountain, that means there will be less people you have to face as you try to climb it yourself.

James Patrick
IG @jpatrickphoto

Callie Bundy at FITposium 2016

Callie Bundy, fitness talent and the editor in chief of Fitness RX for Women online will be at FITposium 2016. She will be discussing both her career as a model including her viral videos and appearance on ESPN’s Sportscenter as well as her latest role as an online magazine editor and what attendees should know about submitting content.

We are nearly full with registrations so be sure to get your registration in soon at

James Patrick
IG @jpatrickphoto

What Fast Food Can Teach Us

Contrast your choices when you are in the mood for a burger. There is the gourmet burger joint that is maybe a thirty-minute drive from your place. The food is outstanding with locally sourced beef and veggies and great chefs in the kitchen that have never disappointed you.

However that is a bit of a drive and it is not a cheap burger. With a side of their delicious parm fries and a drink you will be out $20 before tip. Your other option is the fast food burger joint just down the street from your house where you can gorge yourself for maybe $6 or $7 and no need to tip anyone. However you know the food wont be nearly as good – but you will get so much for so little that you are faced with a conundrum.

Pay more for someone that is the best of its class or pay less for something because you get more per dollar spent regardless of quality?

It comes down to what you value. You have to make a choice, your brand has to make a choice. Do you want quality or are you more concerned with quantity? The two are not always connected.

To the amateur and wannabe photographers who are lowballing prices and giving away everything they do for pennies compared to professional rates – congratulations. You’ve become the fast food option. But what happens when you want to move beyond that? You will never be able to because you’ve branded yourself as the cheap option. You’ve branded yourself as willing to do more for less. If you want to raise your rates, if you want to earn a living – good luck. You’re forever stuck in your dirt low price range.

To the amateur and wannabe models whom are willing to work for next to nothing – you will not be taken seriously. If you’re willing to do it for less, when someone has money they simply won’t consider giving it to you. Why pay the cheap option? I have money, I’ll hire the best option I can afford.

When your only competitive advantage is that you are cheaper – you will never move beyond being fast food. And no one believes fast food is good for them.

James Patrick
IG @jpatrickphoto

Inside Fitness Women’s Magazine at FITposium 2016

The editor in chief of Inside Fitness Women’s Magazine, Nancy Ripton, will be at FITposium 2016 on October 1 in Phoenix, Arizona to discuss with models what they need to know about submitting to publications and being noticed by editors.

Inside Fitness will also be casting for a model to appear in a future issue of the magazine at the event.

Don’t miss out on this opportunity – register today at

James Patrick
IG @jpatrickphoto

Max Sports & Fitness Magazine at FITposium 2016

The editor in chief of Max Sports & Fitness Magazine, LaRue Gillespie, will be returning to FITposium 2016 on October 1, 2106 to discuss what models should know when submitting to magazines as well as to cast for a future cover of the magazine!

Don’t miss out on this opportunity – register today for the conference at

James Patrick
IG @jpatrickphoto

Can’t Bank on Repeat Business

Running a business is tricky for innumerable reasons – but one of the main ones is that it is nearly impossible to rely entirely on repeat and regular business.


I used to run the marketing department for a professional service company and when I started our company was not just red hot, but white hot in urban land development – particularly in the housing industry. The office grew and grew with staff to keep up with the tidal wave of work that just kept coming in. However there was writing on the wall. Economic reports saying that the housing boom was close to bust. Several in the company saw this and advised the heads of urban land to start trying to find new sources of work. The warning was not taken and the housing market did bust. The recession eventually led to laying off 74% of the office; most of which in that one department.


A few years ago I myself had three regular publishing clients hiring me to shoot all of their covers monthly. That is 36 projects per year I could expect between the three companies. However to assume that this would continue for any extended period of time would be a dangerous move.


Flash forward to today and one of those magazines is now hiring another photographer, another has a smaller budget and the third went from 12 issues a year down to 9. Thus when I used to do 36 guaranteed projects a year, I now have around 15-20 between the two remaining companies.


This is not an irregular occurrence. This is the norm. Clients will have changes in their budgets, they have changes in staff, may decide to go in a different direction and so on.


Thus as important as it is to focus on growing long-lasting relationships to earn repeat business, you cannot rely solely on that business.


You must keep your foresight and efforts to bring in new clients and new business. Yes it requires a careful balance; but it is what is necessary in the new industry landscape.


James Patrick
IG @jpatrickphoto

You’re Not Lucky

In the 14 years I’ve been attempting to grow a career in photography, I’ve never particularly been lucky. In fact it has often felt like the complete opposite. From an outsider perspective it appears that others have had it far easier than me. Of course that is not necessarily true; just my bias viewpoint.


The truth is that I’ve had to work extraordinarily hard to grow the success I’ve had. I’ve had to put in countless hours, I’ve had to try a lot of different things and most importantly, I’ve had to fail a lot to grow my business to where it is today.


With your own ventures – I don’t want you to think that luck will be on your side either. It is a dangerous outlook. Plan on being unlucky. Plan on having to work harder, longer and smarter than anyone else. That is a much better approach tha leaving it to fate.


James Patrick
IG @jpatrickphoto